Today we’re gonna talk about 5 mistakes you should avoid on your ‘About Me’ page. Why? Cause About pages are hard. You have one page to summarize who you are, what you do, and how you’re different in a clear, concise, and confident way. No big deal! Just tell the whole world why you matter in two to five paragraphs, without bragging.
Honestly, I don’t know anyone who enjoys this process. Even if you’re comfortable writing about yourself, it’s hard to know where to start or what to leave out. And the worst part is, you know yourself better than anyone, but that only seems to make it worse.
So, how do you break it down and figure out what you want to say, and how to say it? Let’s go over 5 mistakes you must avoid with your ‘About Me’ page.
Mistake #1 To Avoid With On ‘About Me’ Page: Not Having It
Your About Me Page is typically one of the most visited pages on your site. It is the first place readers go when they are intrigued by your blog post or the content on your website’s home page.
Why? Because it builds trust and helps someone make the decision to further their relationship with you. Whether that’s in the form of signing up for your email list, requesting a consultation, or buying one of your products.
That is why the biggest mistake you can make is not having it! The about page (or page section, if you have a one-pager website) is your chance to introduce yourself to your audience and acquire new clients.
Use this precious piece of website real estate to establish credibility and build trust. Unless you are a large, well-known company, a visitor to your site may not know anything about you.
Mistake #2 To Avoid On Your ‘About Me’ Page: Too Much Emphasis On You
I bet you think an ‘About Me’ page is about you. Well, it’s not.
While your story is unique and worth sharing, you also should remember to make the main focus of your about page about the readers.
How do you help your audience with the services or products you offer. How will their life be improved/better/easier once they select to work with you or buy what you’re selling?
Just as the rest of your messaging needs to help them understand a problem and then admit you’re the best solution, so, too does this page.
Mistake #3 To Avoid On Your ‘About Me’ Page: No Personality
Sometimes in our attempt to sound professional, we use words that distance us from prospective customers. The goal is to build trust and to stand out by being and sounding like who you are.
Try to write like you would talk in person, instead of sounding too uptight and formal as you describe yourself and what you do. Avoid the jargon that everyone else uses at all costs!
What you should do is:
- Use contractions.
- Use casual language.
- Write as you would speak.
Hell, you can even throw in an emoji if you like.
Remember when you started your business and went around passionately telling everyone about what you did? That’s the voice you want to capture. Practice speaking with a close friend before you start writing and get some feedback.
Don’t worry. Just be yourself and speak your own language. The right people will be cool with it.
A little tip: A sense of humor is nice, but don’t overdo it. You’re showing that you’re easy and approachable, not a stand-up comedian.
Mistake #4 To Avoid On Your ‘About Me’ Page: There’s No Story
You know those about me pages that just share all of the person’s incredible credentials and degrees. They’re basically academic bios that list all the luminous things a biz owner has done. Well, that might work for some people. But for most people in the online space, that’s going to put your reader to sleep.
Storytelling is the most powerful way of connecting with your reader. So tell a story.
How did you get into your industry? What’s been your journey from total newbie to flourishing expert. If you’re green, that’s okay. What’s been your journey of discovering this new path, and how has it benefited you? Now how are you here to help others?
When all other things are equal, especially if you’re in a highly competitive field, an authentic, relatable story could be the differentiator that connects with someone and causes them to choose you over the competition.
Mistake #5 To Avoid On Your ‘About Me’ Page: No Call-to-Action
It’s probably one of the biggest missed opportunities on the web. Your web visitors are so interested in you that they’ve clicked to read your ‘About Me’ page. You’ve engaged them with your story. Now what? Nada? Nichts? Nothing?
Consider the most appropriate next action:
- Join your email list
- Have a look at your product offer
- Put a list of 3-5 links to targeted blog posts
- Call or email you
- Read case studies
Don’t leave it up to the customer to decide what’s next because they might decide to leave. Instead, smile and seduce readers to take your relationship a step further.
Your ‘About Me’ page is one of the most visited pages on your website. It’s the place where prospective customers decide if you’re the right fit for them, and your best chance to convert more website visits to inquiries and turn those inquiries into customers!
Knowing what makes you unique and what differentiates you from your competition is something you need to keep in mind. This is what you want to weave into your ‘About Me’ Page.
Just remember, your About Me Page isn’t really about you, it’s about the value and solutions you are providing to solve your reader’s problems.
If you get this page right, it will also help you build a strong brand and position yourself as the go-to expert in your industry! Let’s jump in!