Today we’re gonna talk about 5 mistakes you should avoid on your ‘About Me’ page. Why? Cause About pages are hard. You have one page to summarize who you are, what you do, and how you’re different in a clear, concise, and confident way. No big deal! Just tell the whole world why you matterstuff
As a photographer, you may be familiar with a lot of technical terms (such as ISO or RAW), but SEO is definitely not on that list. Or, not just yet. So what are we talking about here? I’ll try to explain it to you as simply as possible. SEO (Search Engine Optimization) is the processstuff
Why is photography important? There are at least a million answers to this question, but only one matters. Photography speaks. Photographic visual language is a language that can inform, educate and move people worldwide without the need for a shared spoken language. It can keep the memory of a loved one alive, hold a momentstuff
One of the biggest challenges small businesses face is effectively reaching potential customers. Creating healthy brand awareness is difficult to support without large budgets to fund massive marketing campaigns. This is why building an ever-growing library of valuable content that speaks to both your customers and search engines is key. What you should do isstuff
Which eCommerce marketing strategies are worth the time and investment? And which ones are actually low-budget? Small businesses and startups often have a tight marketing budget to work with, which can make promoting your business a challenge. An effective marketing strategy is one that is cost-effective. It supports your financial goals at every stage ofstuff
How many times have you taken a purchase decision based on a Google search? Or picked a restaurant or a pub based on online reviews? Maybe even chosen a product over another because it looked more reliable on the internet? If you take a moment to really think about it, it’s probably quite a lot.stuff
When it comes to crafting a winning pitch deck for your startup, here’s the problem. There’s a disconnect between what founders think they should include in their pitch decks and what investors actually want to see. Founders are naturally enthusiastic about their startups. As a result, they’re tempted to pack their pitch deck with tonsstuff
How to get your first 100 customers as a startup company? It’s a good question, but let’s make things clear. There is no magical recipe that would bring you a bunch of customers overnight. In this guide, you’ll learn about different ways to get your first 100 customers that can apply to any industry. Bystuff
Do all startups evolve into successful businesses? No. Of course not. In fact, most of them may fail to survive the first year. As inspiring and alluring as the idea of a startup may be, startup challenges are plenty. At every decision point, the mettle of your business idea is tested. Talk to any successfulstuff
Getting your business off the ground may have been challenging, but scaling it up will bring a whole new set of issues to contend with. Now, assuming that you’ve successfully started a startup. Scalability is the ability of a startup to grow. Or, to put it more precisely, a scalable business can adapt to astuff
Your website. It is hands-down… the most powerful tool in your digital marketing arsenal. It can make or break your business. But you already know that, right? That’s probably why you’re here. You know that you and your startup (or your small business) will be judged by the quality of your website. The looks andstuff
One of the biggest decisions you’ll make in your company is who to hire for your startup. Your first 5 employees will impact your company culture, processes, growth trajectory and so much more. If you choose the right people, you’ll be able to build a steady foundation on which your company can grow. But, ifstuff
Staying ahead of the B2B digital marketing game is about more than just understanding and applying basic industry principles. Sometimes, in a competitive marketplace, your approach to marketing will mean the difference between the success and failure of your B2B company. The truth is, B2B companies that can successfully adopt a comprehensive digital marketing strategystuff
Hi there! We wanted to share something with you. The traditional award ceremony for philanthropy ISKRA was held on Friday, January 28, and we received the ISKRA 2021 philanthropy excellence award for “Contribution at a National level”. Sounds awesome, right? Well, I hope it does because we are very proud of it. The aim ofstuff
Whether you’re actively managing brand identity for your business or not, it exists. And the chances of coming out as the ideal choice to your potential clients rests on how strong and reliable your brand identity is. What I gathered from talking to small business owners I know is that they already understand that brandingstuff
In the past two years, we have seen eCommerce change and grow to meet the demands of the new Covid-19 world. And, the numbers are clear. Ecommerce is now mainstream for people of all ages. From books to clothing to groceries, we can get almost anything delivered to our doors. Often the same day westuff
I know last year was a tough one, especially for your small business. The continued pandemic has largely moved the business world entirely online, and pivots have been necessary to navigate unprecedented circumstances. Likely, your business started and ended the year with very different sets of goals, challenges, and experiences. So, as you look forwardstuff
Introverts often wonder if they are capable of building a strong personal brand. Here’s the answer you probably didn’t expect – not only are you capable but you might be even better at it than extroverts. You just might need to go about it a little differently. Now, I’m fairly introverted myself (although many peoplestuff
The question we are gonna answer today is how to turn unemployment into an opportunity? We already know that unemployment is often associated with negative feelings of fear, unworthiness, and stress. After being unemployed for a while, you feel like you have lost all the purpose and control of your life. However, if you findstuff
Storytelling is captivating for a reason. From childhood through adulthood, we are drawn to the lessons we learn, the exciting journeys we embark upon, the knowledge we gain, and the opportunity to unleash our imaginations. Stories celebrate our culture, and stories are a testament to the lives we have led. Stories also make messages passstuff
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