As a photographer, you may be familiar with a lot of technical terms (such as ISO or RAW), but SEO is definitely not on that list. Or, not just yet. So what are we talking about here? I’ll try to explain it to you as simply as possible. SEO (Search Engine Optimization) is the processstuff
When creating something new, you can never be sure whether you are on the right track. And frankly, a pat on the back when not deserved does more harm than good. Bad feedback distracts you from creating great things. On the other hand, constructive criticism will improve your work, making you look at your projectstuff
Why is photography important? There are at least a million answers to this question, but only one matters. Photography speaks. Photographic visual language is a language that can inform, educate and move people worldwide without the need for a shared spoken language. It can keep the memory of a loved one alive, hold a momentstuff
There is a photographer who turns ostensibly ordinary moments into an unspoken narrative of something familiar, poetic, collectively unconscious, and mysterious. But also, filled with warmth and humanity. Her name is Isabel Grace Villar Dimaranan, or shorter IGVD (igvd.ME). Isabel is a Los Angeles-based photographer with experience in both editorial and documentary photography. Coming fromstuff
One of the biggest challenges small businesses face is effectively reaching potential customers. Creating healthy brand awareness is difficult to support without large budgets to fund massive marketing campaigns. This is why building an ever-growing library of valuable content that speaks to both your customers and search engines is key. What you should do isstuff
Today, we would like to introduce you to quite special .ME members. They’re the pioneers of a new entrepreneurial spirit. They don’t fall under the toxic premise that wiping out the competition is justified and even preferable business tactic. Instead, they hone the concept of helping others stand on the shoulders of giants. What’s more,stuff
Growth is good. Growth means that a business has increased its revenue, as well as its other aspects (such as employees, office space, etc). The problem? It takes resources to sustain constant growth. Growth is only achieved when more resources are spent. The solution? It’s scaling, which allows for growth without necessarily investing additional resources.stuff
Content marketing is the crowning jewel of your digital presence. Content marketing answers your customers’ questions and raises awareness about your brand. And not only that. It also builds trust with the audience, helping you generate leads and boost conversions. It nurtures strong relationships with your online community and inspires brand loyalty. Simply put, contentstuff
Which eCommerce marketing strategies are worth the time and investment? And which ones are actually low-budget? Small businesses and startups often have a tight marketing budget to work with, which can make promoting your business a challenge. An effective marketing strategy is one that is cost-effective. It supports your financial goals at every stage ofstuff
There are approximately 400 million small-sized enterprises in the world. If you are among those (or if you want to start out), you’ll certainly have many questions, worries, and doubts. How to handle competition and grow your small business? How to increase revenue? And how to even survive as a business? Clearly, strong marketing isstuff
How many times have you taken a purchase decision based on a Google search? Or picked a restaurant or a pub based on online reviews? Maybe even chosen a product over another because it looked more reliable on the internet? If you take a moment to really think about it, it’s probably quite a lot.stuff
Nowadays, being online is no advantage. Just about every business offers its products and services online. So, merely being online doesn’t cut it. That’s why online businesses try to boost their performance, improve their online presence, and reach the right audience. And channels for this are constantly changing, which is why an agile approach tostuff
You all know what search engines are. Really, it’s hard to imagine surfing online without a search engine. Chances are, you used one to land on this very article. However, have you ever heard of something called a metasearch engine? Metasearch engines are online information retrieval tools that use search engine data to produce theirstuff
When it comes to crafting a winning pitch deck for your startup, here’s the problem. There’s a disconnect between what founders think they should include in their pitch decks and what investors actually want to see. Founders are naturally enthusiastic about their startups. As a result, they’re tempted to pack their pitch deck with tonsstuff
Clinical trials are clinical experiments and studies done on patients. They serve to answer specific questions about clinical interventions. Primarily, clinical trials help researchers and drug companies improve medical treatments. Not to mention that diseases can then be more precisely diagnosed and prevented. But doing clinical trials is hard. And just finding the right participantsstuff
How to get your first 100 customers as a startup company? It’s a good question, but let’s make things clear. There is no magical recipe that would bring you a bunch of customers overnight. In this guide, you’ll learn about different ways to get your first 100 customers that can apply to any industry. Bystuff
In the last few years, we saw cyber attacks happen all over the world. Cyber attacks on all businesses, but particularly small to medium sized businesses, have become more frequent, targeted, and complex. Governments were also targeted. And individuals were not spared either. All in all, people realized that the impression that it won’t happenstuff
Do all startups evolve into successful businesses? No. Of course not. In fact, most of them may fail to survive the first year. As inspiring and alluring as the idea of a startup may be, startup challenges are plenty. At every decision point, the mettle of your business idea is tested. Talk to any successfulstuff
We’re reaching a point of consumer data driving business decisions. The digital revolution opened up new possibilities for human interaction. At the same time, personal data are pouring into the online space, then used by businesses. This creates room for ethically questionable conduct. Images. Conversations. Health or financial information. No data can be private. What’sstuff
Getting your business off the ground may have been challenging, but scaling it up will bring a whole new set of issues to contend with. Now, assuming that you’ve successfully started a startup. Scalability is the ability of a startup to grow. Or, to put it more precisely, a scalable business can adapt to astuff