Know Thy Influencer pt.1: Focusing Your Influencer Marketing Campaign

Know Thy Influencer pt.1: Focusing Your Influencer Marketing Campaign

Trust paradox is a term coined by a former consultant and a renowned author John Hagel the Third. According to John, who is a public speaker and writer dedicated to clearing the foggy roads of the intersection that is business strategy and information technology development: We all value trust, but have very little of it.stuff

Scott Morrison Really Did Bring The Boom To This Year’s Spark.Me

Scott Morrison on Spark.me stage

This year’s Spark.Me conference was a truly amazing experience for everyone involved. Speakers ranged from marketing experts to former intelligence officers, but one of the speakers that were absolutely incredible both in his presentation and overall charisma was Scott Morrison. One of the most enthusiastic and charismatic speakers of this year, Scott truly motivates whilestuff

Who Are We, Where Are We Going And How To Get There? Lessons From Paul Papadimitriou on Spark.Me

Paul Papadimitriou on Spark.me

The second speaker of the first day of Spark.Me conference in Budva, Montenegro was the guest at the conference for the second time and noted that he does indeed feel that he needs to return to enjoy the country and the city some more. His name was Paul Papadimitriou, and he is truly famous amongstuff

Influencers And Their Importance – Danica Kombol On Spark.Me

Danica Kombol about Influencer Marketing on Spark.me

Who are influencers and what do they actually do? How much can you accomplish just by being a person who can influence people on social media? What does Macy’s have to do with chefs? All of these questions were answered in the amazing talk from Danica Kombol on the first day of Spark.ME conference. Instuff

The Time Travel Machine: How to Boost your Brand by Evoking Nostalgia?

The Time Travel Machine: How to Boost your Brand by Evoking Nostalgia?

Tamagotchi, Furbie, Troll dolls, cassettes, floppy disks, Super Soakers, laser points, sticky hands, yin-yang, Mountain Dew, funny packs, yo-yos. Wait! Did someone just open a 1990s time capsule?! Unfortunately, the majority of these trends are dead and gone. However, if they were to appear once again, every true representative of Generation Y would be thrilled.stuff

Neurobrand Your Business to Engage with Your Prospect’s Mind

Neurobrand Your Business to Engage with Your Prospects Mind

If you’ve been in business for more than five years, it’s pretty likely you know more about your area of expertise than 99% of everyone else. But knowing your stuff won’t make you a success. There is another field you’re going to have to become proficient in, if you want to become the go-to specialist.stuff

The Avengers Bloggers: Why Iron Man Blogs While Black Widow Prefers Tumblr!

The Avengers as Bloggers

We’re all more or less familiar with superheroes. They’re everywhere you look, be it TV, movies (such as the new Captain America: Civil War) or just plain old comic books. Superheroes have been a fascination for generations, and will surely stay one of the most liked aspects of popular culture in years to come. Butstuff

How To Spring Clean Your Website This Weekend

Spring cleaning

Spring is in the air! Nature is blooming, days are longer, and everyone is enjoying the sunshine before the summer kicks in, and we all take refuge from the heat. But spring is known for one more thing – spring cleaning. As we all wake up from the slumber of winter months, we start furiously preparingstuff

Boost Your Chances for Getting Hired by Improving Self-Management Skills

Boost Your Chances for Getting Hired by Improving Self-Management Skills

For quite some time now, we have been discussing some of the most critical employability factors. Seeing how we already went to lengths to highlight the significance of writing a perfect CV or boosting one’s soft and technical skills, now it’s time we rounded up this subject matter with another important aspect of getting hiredstuff

Step-by-Step Guide to Self-Marketing

Step-by-Step Guide to Self-Marketing

In the ever growing global job market, self-marketing might be our golden ticket to our dream jobs. The geographical location or even native languages don’t represent the leverage for a better job anymore, it’s the skills we possess and the way we are able to promote them online and offline. Successful self-marketing helps candidates separatestuff

Upgrade Your Startup’s Branding Strategy: Emulate the Top Dogs

Upgrade Your Startup's Branding Strategy: Emulate the Top Dogs

There are a total of 2.1 million negative brand mentions on a daily basis. So imagine you are in charge of managing the brand reputation of some of the multi-million companies that service millions daily. Seems challenging, doesn’t it? On the other hand, how is your brand doing at the moment? Increasing brand awareness hasstuff

How to Build a Successful Influencer Community – Interview with Ana Flores of #WeAllGrow

How to Build a Successful Community – Interview with Ana Flores of #WeAllGrow

It takes a special kind of magic to get a conference up to a point that just second year in the running is completely booked and has a mile-long waiting list. Or, perhaps, it’s not magic at all but a result of hard work, careful planning, and love for one’s work and community. From thestuff

Online Reputation Management: SMM, SEO & SEM Techniques

Online Reputation Management: SMM, SEO & SEM Techniques

Ironically, there is a lot of bad rep associated with ORM. When discussed between marketers, the first thing that comes to mind upon mentioning the term Online Reputation Management, is that the client requesting it probably needs to have something buried deep in the search results: Someone’s been naughty. However, this is not the casestuff

Infographic: Millennials vs Boomers at Work – Generational Showdown

Millennials vs Boomers at Work - Generational Showdown

Owing to the fact that people nowadays live longer and retire at a more advanced age, we are slowly but surely entering the period of heterogeneous offices in terms of age differences among workers. According to the 2015 statistics, Millennials and Baby Boomers represent the majority of USA workforce and are bound to be workingstuff

How To Create A Loveable Internet Brand: Part #2 In 7 Steps

Loveable internet brand

Creating a loveable internet brand is essential for success no matter if you’re building a webshop, blog (like this one) or another type of internet business. You can even be an artist or dabble in data science, but you’ll still need a loveable :heart: Internet brand so your customers have an easier time of giving youstuff

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