Growth is good. Growth means that a business has increased its revenue, as well as its other aspects (such as employees, office space, etc). The problem? It takes resources to sustain constant growth. Growth is only achieved when more resources are spent. The solution? It’s scaling, which allows for growth without necessarily investing additional resources.stuff

Content marketing is the crowning jewel of your digital presence. Content marketing answers your customers’ questions and raises awareness about your brand. And not only that. It also builds trust with the audience, helping you generate leads and boost conversions. It nurtures strong relationships with your online community and inspires brand loyalty. Simply put, contentstuff

5 Low-Budget Marketing Strategies for eCommerce Startups

Which eCommerce marketing strategies are worth the time and investment? And which ones are actually low-budget? Small businesses and startups often have a tight marketing budget to work with, which can make promoting your business a challenge.  An effective marketing strategy is one that is cost-effective. It supports your financial goals at every stage ofstuff

There are approximately 400 million small-sized enterprises in the world. If you are among those (or if you want to start out), you’ll certainly have many questions, worries, and doubts. How to handle competition and grow your small business? How to increase revenue? And how to even survive as a business? Clearly, strong marketing isstuff

Nowadays, being online is no advantage. Just about every business offers its products and services online. So, merely being online doesn’t cut it. That’s why online businesses try to boost their performance, improve their online presence, and reach the right audience. And channels for this are constantly changing, which is why an agile approach tostuff

You all know what search engines are. Really, it’s hard to imagine surfing online without a search engine. Chances are, you used one to land on this very article. However, have you ever heard of something called a metasearch engine? Metasearch engines are online information retrieval tools that use search engine data to produce theirstuff


When it comes to crafting a winning pitch deck for your startup, here’s the problem. There’s a disconnect between what founders think they should include in their pitch decks and what investors actually want to see. Founders are naturally enthusiastic about their startups. As a result, they’re tempted to pack their pitch deck with tonsstuff

Clinical trials are clinical experiments and studies done on patients. They serve to answer specific questions about clinical interventions. Primarily, clinical trials help researchers and drug companies improve medical treatments. Not to mention that diseases can then be more precisely diagnosed and prevented. But doing clinical trials is hard. And just finding the right participantsstuff

01 How To Get Your First 100 Customers As A Startup

How to get your first 100 customers as a startup company? It’s a good question, but let’s make things clear. There is no magical recipe that would bring you a bunch of customers overnight. In this guide, you’ll learn about different ways to get your first 100 customers that can apply to any industry. Bystuff

In the last few years, we saw cyber attacks happen all over the world. Cyber attacks on all businesses, but particularly small to medium sized businesses, have become more frequent, targeted, and complex. Governments were also targeted. And individuals were not spared either. All in all, people realized that the impression that it won’t happenstuff

Biggest Start-up Challenges (And How To Overcome Them)-01

Do all startups evolve into successful businesses? No. Of course not.  In fact, most of them may fail to survive the first year.  As inspiring and alluring as the idea of a startup may be, startup challenges are plenty. At every decision point, the mettle of your business idea is tested. Talk to any successfulstuff

We’re reaching a point of consumer data driving business decisions. The digital revolution opened up new possibilities for human interaction. At the same time, personal data are pouring into the online space, then used by businesses. This creates room for ethically questionable conduct. Images. Conversations. Health or financial information. No data can be private. What’sstuff

Essential Steps To Run And Scale A Successful Startup

Getting your business off the ground may have been challenging, but scaling it up will bring a whole new set of issues to contend with. Now, assuming that you’ve successfully started a startup. Scalability is the ability of a startup to grow. Or, to put it more precisely, a scalable business can adapt to astuff

Lately, you probably took part in video calls or listened to some sort of online courses and/or presentations. And you will probably agree that it isn’t the same as face-to-face. Something always seems to be missing. Now imagine if you could actually beam your collocutors into your room or terrace using a hologram. This isstuff

.ME has truly come a long way from the country code domain for Montenegro to the universally accepted synonym for personal online presence. Shortly after the public launch in July 2008, over 100,000 domains were registered in the first 48 hours and the .ME extension became the favorite domain for building brands committed to establishingstuff

The ugly truth is that most startups don’t make it in the end. Those that do, and simultaneously end up valuing at over $1 billion are extremely rare. That’s why we call them unicorn startups. To succeed in the fierce startup ecosystem, entrepreneurs need to channel their ideas and transform them into viable business plans.stuff

What is company culture? Well, there is no precise definition of company culture. But we can refer to it as a set of common goals, attitudes, and values that connect the members of an organization. It’s not just a good vibe at the office or a flattering description in the “About us” section. No, it’sstuff

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