You’re probably expecting us to open this article with a generic bunch of stats and facts describing how “in this modern day and age more and more people are being exposed to digital media”, and how “marketing is more and more shifting toward digital channels”, but let’s try and make this long story short –stuff

A/B Testing your Emails: Fresh Ideas and Proven Strategies

With holidays slowly approaching their finish, it’s time to draw the line and take a look at your Email campaign KPIs. You’ve probably sent out quite a few New Years emails to your subscribers, (special holiday offers included), and if you’re doing your CRO right, you’ve probably sent at least two different versions of it.stuff

On-Site SEO Tips for Small Businesses

In a HubShout study carried out in December, 2014, small businesses reported that they have spent 36% of their marketing budgets in website development and promotion. This illustrates the growing importance of digital strategies for this segment and implies an apparent need for effective SEO strategy. If you’re a website owner yourself, you are probablystuff

A/B Testing Part 2: The Importance of SEO

In our previous episode, we’ve discussed the basics of A/B testing and clarified its definition and value. Hopefully, you are fully aware by now why A/B tests are important for conversion rate optimization and when and how they should be employed. Once you start optimizing your website for conversions, you will want to conduct astuff

How to Improve Conversion Rates on your Business Website

The Conversion Rate Optimization has quickly become an imperative feature of every online marketer’s sales strategy. While Search Engine Optimization has dominated the field of digital marketing for more than a decade, an Econsultancy study from 2014 confirmed that 59% of businesses and e-commerce websites consider CRO a vital part of their current internet marketingstuff

Why Your Startup Should Have an Exit Strategy

Note: For the infographic head straight to the end of the post! You know what the goal is? That you don’t become like the guy above running close to tears when the temperature gets too high. Even though it may sound negative, an exit strategy is a necessity of every startup. As Investopedia defines it, an exit strategystuff

[INFOGRAPHIC] How to Create a Strong Startup Culture

Note: For the infographic head straight to the end of the post! A great man once said: “Culture eats strategy for breakfast” and time proved him right. No matter how well thought out your strategy is, results depend on the execution and culture is the one that determines how thighs really get done. Entrepreneur magazine defined strategy asstuff

4 Reasons Why Maine is the Next Big Startup Hub

Although Maine might be known for endless lobster and sublime summers, the pine state has been growing as a destination for start-ups. From 2012 to 2015 “the growth of SBA loans per 100,000 people grew 67% and the number of small businesses per 100 residents ranked at no.7 with 2.91.” Maine is ranked as thestuff

A/B Testing Part 1: Definition and Value

To help you comprehend what A/B testing is all about, and how does it relate to your lead magnets and sales funnel, we will start by giving out the simplest example. A/B testing is all about breaking communication barriers. Of course, it is a question of a consumer psychology, but this technique is primarily astuff

Startup SEO: Optimize Your Website on a Limited Budget

Search Engine Optimization is indeed one of the trickiest bits of the startup battle. Even though most startup companies know how important SEO is for their online success, some businesses still don’t fully grasp how it all works and what it takes to develop successful SEO strategy without spending a fortune. Indeed, coming up withstuff

WordPress Brute-Force Amiplification and How to Protect your Site

Although WordPress has so far been most vulnerable through certain plugins of suspicious quality, new findings from Sucuri show that currently the biggest threat to the most popular CMS platforms, including WordPress and Drupal, is coming from Brute Force Amplification attacks. Namely, it seems the WordPress xmlrpc.php file has yet again become the target ofstuff

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