You’re probably expecting us to open this article with a generic bunch of stats and facts describing how “in this modern day and age more and more people are being exposed to digital media”, and how “marketing is more and more shifting toward digital channels”, but let’s try and make this long story short –stuff
With holidays slowly approaching their finish, it’s time to draw the line and take a look at your Email campaign KPIs. You’ve probably sent out quite a few New Years emails to your subscribers, (special holiday offers included), and if you’re doing your CRO right, you’ve probably sent at least two different versions of it.stuff
A new year is just a day away and while you might have settled on your New Year’s resolutions for 2016, are you sure you know what your digital goals are for next year? Think about it: You spent so much time online and didn’t decide on some “digital” new year’s resolutions? There’s something wrongstuff
Figuring out how to properly plan the expansion of your startup and which revenue model to apply is one of the toughest things one entrepreneur can face in his or her career. Putting the price tag on your product or service has never been trickier and the possible scenarios range from giving it away forstuff
The jig is up. Actually, it’s been up for quite some time now. If you weren’t too busy living under a gigantic rock for the past decade you are probably well aware that content marketing is the vital part of your online presence and the secret behind the success of many. No matter the industry,stuff
‘Merry Christmas!’, is something you’d say to friends, family and even new acquaintances if meeting them next week for Christmas. So why don’t we extend this pleasant welcome to the nice, cheery people that read our blog posts? The most we do is add a ‘Merry’ or two to a post we publish on Christmasstuff
In a HubShout study carried out in December, 2014, small businesses reported that they have spent 36% of their marketing budgets in website development and promotion. This illustrates the growing importance of digital strategies for this segment and implies an apparent need for effective SEO strategy. If you’re a website owner yourself, you are probablystuff
![[WHITE PAPER] SMBs Online: Digital Strategies to help Small Business Differentiate Online](https://domain.me/wp-content/uploads/2015/12/Snip20151214_9.jpg)
With 27.9 million for small businesses in the United States alone, it’s no wonder your business suffers from an identity crisis. Who wouldn’t? Small businesses, with their entrepreneurial spirit and flexibly, are the backbone of the global economy, but as founders, we often feel tired of coming up with new ways to stay on topstuff
Sometimes even the shortest keyword can be a game changer when it comes to reaching the right audience and giving them what they want. Other times, this requires a complete makeover of your entire content strategy. Admittedly, these are the extremes, but you do get the main idea, and it is – truly understanding yourstuff
In our previous episode, we’ve discussed the basics of A/B testing and clarified its definition and value. Hopefully, you are fully aware by now why A/B tests are important for conversion rate optimization and when and how they should be employed. Once you start optimizing your website for conversions, you will want to conduct astuff
December has begun and that means only one thing – November is now behind us. We’re kidding. Of course, it means the long-awaited countdown to Christmas has officially started and all stores in your neighborhood are being decorated with magical Christmas trees covered in sparkly lights so their customers would feel more at home. Hmm…stuff
The Conversion Rate Optimization has quickly become an imperative feature of every online marketer’s sales strategy. While Search Engine Optimization has dominated the field of digital marketing for more than a decade, an Econsultancy study from 2014 confirmed that 59% of businesses and e-commerce websites consider CRO a vital part of their current internet marketingstuff
Note: For the infographic head straight to the end of the post! You know what the goal is? That you don’t become like the guy above running close to tears when the temperature gets too high. Even though it may sound negative, an exit strategy is a necessity of every startup. As Investopedia defines it, an exit strategystuff
Although having successful and effective digital strategy relies hugely on defining your target audience, many a startup have troubles coming up with a fruitful plan for handling their digital marketing. In fact, Enterpreneur.com says that up to 51% of marketers stated that strategy issues prevented them from achieving their digital marketing goals. So, what arestuff
![[INFOGRAPHIC] How to Create a Strong Startup Culture](https://domain.me/wp-content/uploads/2015/11/How-To-Create-a-Strong-Startup-Culture.jpg)
Note: For the infographic head straight to the end of the post! A great man once said: “Culture eats strategy for breakfast” and time proved him right. No matter how well thought out your strategy is, results depend on the execution and culture is the one that determines how thighs really get done. Entrepreneur magazine defined strategy asstuff
Although Maine might be known for endless lobster and sublime summers, the pine state has been growing as a destination for start-ups. From 2012 to 2015 “the growth of SBA loans per 100,000 people grew 67% and the number of small businesses per 100 residents ranked at no.7 with 2.91.” Maine is ranked as thestuff
If you are running a startup company (and have a decent common knowledge), chances are you have heard about the story about David and Goliath and are familiar with its use in modern contexts – denoting an underdog situation, a contest where a smaller, weaker opponent faces and beats a much bigger, stronger adversary. Thisstuff
To help you comprehend what A/B testing is all about, and how does it relate to your lead magnets and sales funnel, we will start by giving out the simplest example. A/B testing is all about breaking communication barriers. Of course, it is a question of a consumer psychology, but this technique is primarily astuff
Search Engine Optimization is indeed one of the trickiest bits of the startup battle. Even though most startup companies know how important SEO is for their online success, some businesses still don’t fully grasp how it all works and what it takes to develop successful SEO strategy without spending a fortune. Indeed, coming up withstuff
Although WordPress has so far been most vulnerable through certain plugins of suspicious quality, new findings from Sucuri show that currently the biggest threat to the most popular CMS platforms, including WordPress and Drupal, is coming from Brute Force Amplification attacks. Namely, it seems the WordPress xmlrpc.php file has yet again become the target ofstuff