There are quite a few possible reasons for your content facing cricket sounds after you publish it. It might be the topic you’ve chosen is simply not of any interest to your target audience. Or maybe you failed at visually organizing the content so that it is easily scannable and consumable? Perhaps it lacks attractive visuals and attention grabbers…
And of course, let’s not exclude the possibility it, in fact – provides no value as it deals with a certain topic in a dull way, with no originality whatsoever. Sorry for the harsh truth.
But what if you’ve done everything right and are confident about your content’s value and relevance, and yet still – all the endorsement you got is “well done, dear, I’m so proud” from your mom? That means your content is either badly promoted or not promoted at all.
Sharing content on your social media channels is a good practice, but it’s not enough anymore. Imagine the internet like a crowded party: there are all kinds of folks out there, some manage to get more attention, while others might have amazing things to say as well – but they stay suppressed by those who are louder, mingle, and bring the spotlight to themselves.
Brace yourself: there are over 2 million blog posts written per day. Undoubtedly, the high dynamics across the web demands that marketers stay at the top of their games and figure out their content distribution so that it brings satisfying results.
So how do you rise above the noise?
In addition to ego baits and mentions, paid promotion, guest posting, email marketing, promoting content via comments, and directly asking people from the industry to share your posts – there is also another great way to promote your content: via Contentexchange.me.
The Idea Behind Contentexchange.me
The company that stands behind Contentexchange.me is located in Ljubljana, Slovenia. It was founded by an enthusiastic team that plunged in the world of business first as an Internet Media Company, managing a couple of media websites. Naturally, the team encountered the usual issues regarding the traffic and ROI that could be bettered. That was when they’ve decided to found an audience development platform and premium advertising network, Contentexchange.me.
The idea was to connect networks of media sites and enable them to cross-promote themselves, in order to grow their audience. Contentexchange.me currently connects more than 120 web portals from six EU countries. The project fits into the EU’s goal of promoting digital economy within the Digital Agenda for Europe. Up until now, it received EUR 3.6 million from four connected companies runned by the same owner. However, this is just about one quarter of the needed sum in order for the project to cover the whole EU area. It is slowly making the path of one new, revolutionizing way for digital media companies to grow, expand, and reach new markets.
How It Works
By using contentexchange.me, your quality content is promoted on partner websites that are a part of the premium network. This way, your target audience gets exposed to your content, right from other quality media. An article of your choice is displayed on the partner website in a form of a widget. When a visitor clicks on the widget, he or she gets redirected to your website.
To become a part of this content network, webmasters can simply contact the team in order to incorporate a uniquely designed widget onto their page layout. Step two implies webmasters getting equipped with tools and backend access, which allows them to pick the articles they wish to advertise. With Contentexchange.me, respecting other people’s work and helping them out is a two-way street: the software ensures that, for each referral – you receive a visitor from another quality media in return.
This “one-hand-washes-the-other” concept has no hidden malicious intentions: it simply aims to open new channels of communication between different websites and enable them to show recognition for one another by merging their audiences. Simultaneously, this helps users discover relevant content. Sounds lovely, right?
Building the Audience for Your Website
Building the audience is one of the biggest challenges when you’re just starting with establishing your brand and there is no shortcut to it. You want to create quality and original content so that when it gets put in front of your audience – it creates a connection, produces brand recall, and makes them become your regular site visitors.
According to Aberdeen Group, website conversion rate is about six times higher for those who practice content marketing, compared to those who don’t. Imagine the number skyrocketing if you manage to reach your exact target group?
Visibility online is extremely valuable and it is only the tip of the iceberg when it comes to benefits contentexchange.me can bring to you and your website. Now that we’ve explained the concept, it’s fairly logical – the more visitors you send, the more you get in return. Here’s what you can expect:
- Improved brand recognition: people will associate your brand with value as they were driven to your website through quality content, instead of paid advertisement
- Only relevant visitors will be drawn to your website
- Your website will be refreshed with new content from other quality media sites
- In case you’re responsible for several websites, you get to choose to which one you want to direct the users and therefore – you gain fuller control of your brand
- Easy widget implementation (no advanced IT knowledge needed)
- Analyze how different types of content resonate with your audience (with a higher number of visitors, you’ll have a more relevant research sample and therefore – you’ll have room to experiment)
And the sweet cherry that goes on top? Contentexchange.me is completely free! To qualify for becoming a member of the premium network, you simply have to provide unique, original, and valuable content.
Monetize Your Content Marketing Efforts
Producing content that’s relevant to your audience and has a purpose of converting them into customers has little effect if your content is not put in front of the people who would care about it. This is why with Contentexchange.me, you can take advantage of their yield optimization offer and advanced targeting options.
There are a few benefits of making yield management a part of your business philosophy. In the long run, this means you’ll be able to sell your product or service to the right type of customers, define the best price, and get the most return of revenue. With contentexchange.me, you can ensure your content is put in front of the relevant, audience, at the right time, and place.
The monetization of inventory works across all devices and channels, whether we’re talking desktop, tablet, mobile, apps, display or video. In addition, there are advanced ad formats you can use to make higher profit and achieve better results with your content marketing.
The digital technologies are continuously transforming our everyday lives and they are making a serious impact on the economy. We are shifting towards the online world and it’s becoming pretty obvious the digital marketplace is becoming our future. Businesses should not disregard offline marketing methods completely, but the heart of the happening lies in the cyberspace.
Europe Commision has set the creation of a seamless digital market as one of its top priorities, so to take full advantage of the digital era. As it explained:
It’s time to make the EU’s single market fit for the digital age – tearing down regulatory walls and moving from 28 national markets to a single one. This could contribute €415 billion per year to our economy and create hundreds of thousands of new jobs.
Contentexchange.me is definitely a great contribution to this set goal. For marketers, it is an innovative way to make more sense of their content strategy, reduce the cost of their content production, invest less in traditional forms of marketing, and enter new markets. Although the platform is focused on Europe countries currently, it certainly aims globally.