Bloggers and other content creators often hear that they should „be themselves“, but this is usually not the advice you should take ifyou are commercial blogger or social media manager for clients and different companies, claims Goran Jankulovski, who took the stage on the first day of Blogomanija conference and talked aboutsuccessful practices in media management.
Always be int he moment, the so-called real time and write about things that are happening and important now, Your readers, fans and followers will then perceive you as a part of their community, someone going through the same things at the same time as they do. When you are working for a client, that might be difficult because of authorization issues, so make sure you have open communication lines so you can act as soon as possible.
Keep It Simple
So a product has a ton of great features and your first guess is you that a campaign should showcase them all? Think again. When you put stress on to much things, nothing is really stressed, Jankulovski noted. If you scatter the attention of your readers or fans to to many things, nothing will really impress them and the message you are trying to get across will not get through. Keeping it simple is really the way to go.
Make it real
We tend to think as the Internet as of mythical place, something that is different from the „real life“ and consumers really react well when they see that their actions online have some effect on the reality. Make it happen for them, if you want their attention. Jankulovski gave a great example oft his: Coca Cola wanted to expand their array of personalized messages on the bottles, so they used their Facebook to ask outright what their consumers would want to see on their beverage. Long story short, there were more than three thousand comments on a single Facebook post, interaction every community manager dreams of. People love to see their ideas come true, even if only on a bottle label.
People are bombarded with content, it jumps up at them from every corner, on every social network. And since you take the time to make your content awesome and memorable, it stands to reason that you would also want it to be associated with you. You can do that through good, clear consistent visual design.
Avoid the cliches
Some content managers try to play it safe and use some „foolproof“ strategies- that is the best way for your campaign to fail. Sure, cliches are cliches for a reason, but before you reach for them you should think long and hard whether this particular strategy is connected to your brand. Sure, cuteness overload strategy, a picture of a puppy and kitten snuggling, for example, will get lots of likes and shares, but most likely not by your target groups and it will not help sell or promote your product in any way. Also, don’t be aggressiveand force your fans to tag themselves or share something- you might lose the casual fans, and they count.Don’t just push your product, because what people are interested is the story behind it, not a hundred pictures of it.