Choosing an awesome and most suitable theme for your WordPress site can be quite an interesting and fun activity, but it can easily turn into a pain in the neck, especially when you know that the right theme can directly impact the future of your WordPress pages.
A perfect theme makes a great first impression to your users, which is essential considering the fact that 46.1% of users judge a company’s credibility based on design only. Additionally, the right theme can also help your SEO, since the very structure of your pages can be crucial in search engine optimization. So, let’s go over some of the basics when it comes to choosing the right theme for your new, hopefully successful, WordPress site.
Pick a Theme that Suits the Purpose of Your Site
Though it sounds pretty logical, many pages lose precious traffic, and ultimately their users due to the fact their makers fail to pick a theme that relates to the nature of their niche. For example, if have a blog about fashion, you shouldn’t go with a generic design structure made for, say, some news portal related to politics. Instead, you should probably go with something more fun and colorful.
Another strategy is not to over-think it and opt for a simple theme and just add a logo that matches. This is a rather useful option if you are on a tight budget and just starting out. Being on the safe side is always a good idea for beginners, but where’s the fun in that, right? He who dares, wins – which is exactly why you should try to mix it up a little bit and find that perfect mix of professional and daring.
Let’s go ahead and take a look at some of the examples that might be useful for your endeavor.
Generate Theme – Say you have a page and its primary goal is to collect email addresses for future promotions. Generate theme by StudioPress is the perfect solution for this purpose as it all comes down to your email list. This theme is specifically designed to support the purpose of generating more and better email leads, while their design is not plane, generic and boring. It focuses all the power and flexibility to this goal as it designed to elegantly lead your site traffic to one action – join our email list. It is a perfect choice for business and promotional websites.
StyleShop – made by the designers over at Elegant Themes, StyleShop is a sleek and responsive theme intended for making successful eCommerce stores. If you are in the need for that perfect blend of beautiful, professional and functional, StyleShop is the right thing for you. Elegant Themes are known for creating WordPress themes with a pixel-perfect eye for detail and functionality, while also maintaining a high standard for aesthetic excellence. Among the other themes in their offer, StyleShop is a great choice for those planning to launch a powerful eCommerce website that converts.
Gleam – Our third choice is another beautiful theme by Elegant Themes, which is excellent option for all the do-It-yourself-ers out there, as well as for more experienced marketers, website designers, developers, bloggers. The theme is user-friendly and allows you to create any layout with no coding whatsoever, and you can make changes rather quickly and create your own unique style within minutes. The greatest thing about it is the fact it allows job seekers to create a beautiful professional portfolio that would captivate HR recruiters! Coupled with your personal .ME domain, Gleam can help you build a powerful personal brand.
The Tricky Part
Though installing a new theme is pretty simple and straightforward, make sure you read through the instructions for a sage and successful installation of your new WordPress theme. Theme developers always provide installation instructions as certain Themes offer special optional functionality that may require more steps than the basic installation guides found online are providing. Should your new Theme fail to be activated, be sure to contact the Theme author for further assistance.
Now, although summer is almost over, do check out these 3 cool and colorful WordPress themes you didn’t know you need.