ID.ME Chooses a .ME Domain

ID.ME Chooses a .ME Domain

Podgorica, Montenegro – July 22, 2013 – The operators of the .ME TLD announced today that ID.ME, an online identity verification service, has chosen the .ME domain for their website. is a Single-Sign-On solution that solves the digital credentialing problem by instantaneously verifying a customer’s eligibility against an authoritative database and relaying a trusted response to the retailer. Today, the company’s partners offer benefits to active and former military personnel and their families, first responders, and students.

Using consumers need only verify their identity and group affiliations one time in order to obtain an credential that is portable across a network of brand partners. After verification, eligible users can quickly verify their group affiliation to a participating retailer by clicking on the corresponding group logo on a retailer’s website, logging in, and providing the retailer with permission to access the minimum amount of personal information necessary to claim the benefit — often just the member’s name and a Yes/No response as to the group affiliation. This approach eliminates the burden on the individual to repeatedly enter sensitive information on multiple websites while providing higher conversion rates for brands.

.ME Registry CEO Predrag Lesic stated, “We are always looking for ways to help improve Internet user experience and promote online security. We are delighted that has chosen to use a .ME domain for their state of the art identity verification services. There is nothing more personal than online identity.” Co-Founder and CEO Blake Hall said, “Online identity impacts everything we do on the Internet – from commenting on articles to interacting with brands, governments, and organizations. We built to make the web a more trusted place where users are in control of how their information is shared with third parties and brands are able to deliver exclusive offers without fear of fraud. “

About is the first digital identity network that allows consumers to prove who they are online while controlling how their information is shared with brands. For participating organizations, acts as a trusted intermediary, capable of verifying consumer identity and group affiliations in real-time. This allows brands to ensure a consistent customer experience across offline and online channels while reducing costs associated with manual verification. does not sell, rent, or loan member information to a third party for any reason. members retain complete control over how, or if, their information is shared on a case-by-case basis. For more information, please visit


Vuksan Rajkovic

Vuksan is professor of English language and literature working as a bizdev at .ME Registry, a fancy title meaning “doing everything you can to boost the number of .ME partners and registrations across the world". He is passionate about traveling, food, startups, domain industry and writing for .ME blog.

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