In a HubShout study carried out in December, 2014, small businesses reported that they have spent 36% of their marketing budgets in website development and promotion. This illustrates the growing importance of digital strategies for this segment and implies an apparent need for effective SEO strategy.
If you’re a website owner yourself, you are probably already familiar with the value SEO strategies can have for your business. Namely, a proper search engine optimization represents a key to making your website searchable and more widely visible online, which directly influences your business growth.
To enable their websites to naturally grow online, small businesses need to optimize multiple aspects. Among the most important ones, on-site optimization represents a skeleton of any successful SEO strategy. Without a proper website structure, keyword distribution and content strategy, no website can rank well in search.
Therefore, on-site optimization emerges as one of the imperatives for successful online expansion and involves the following:
- The choice of a proper domain name to enable both visitors and Google crawlers to easily identify website content;
- Page load speed optimization to maximize user experience and cut bounce rates;
- Mobile optimization, which is becoming more and more important as the number of mobile searches grow. Namely, studies show that 80% of people now browse the web from their smartphones, which is a trend companies need to take into consideration when planning their digital strategies.
- Multimedia and social content improve audience engagement, although they are not directly related to on-site SEO improvement. The engaging content stands more chances of being shared across the web and thus bringing high-quality backlinks to the site.
On-site SEO is a strategic activity that any company should pay attention to. The tips outlined on the infographic below should help you start improving your website’s visibility in search even if you have no considerable knowledge of the field. As you grow, you will master some advanced strategies as well, but on-site optimization will always be a precondition for success.