More than a quarter of Americans, including more than one in three Millennials, now believe that they are more likely to make a first impression online than at a party. That’s one key takeaway from a new survey of Americans conducted by .ME, which examined our complicated relationship with our online reputations. The survey reveals that, while we may understand the profound impact online content can have on our “real lives,” Americans aren’t necessarily taking useful steps to burnish their online reputations.
More than 3 billion people worldwide use the Internet every day. Online content about each of us creates a distinctive digital portrait – one that can be accessed by anyone at any time. The Internet is an increasingly powerful tool for making a first impression – both personally and professionally. As this survey shows, many of us can take a more proactive and mindful approach to online content, and use it to our advantage. – Predrag Lesic, CEO of Domain.ME.
Survey results show that Americans are aware of the power of online information to impact their personal brand – more than half of respondents reported being concerned that information about them online could negatively affect their reputations. And, based on other survey data, they are wise to be wary:
Survey results showed, however, that despite the risks, many people do not employ common tactics for protecting or promoting their good names.
Survey respondents recognized the advantages of harnessing the power of the Web, and identified personal websites as a potential boon to their reputations:
This Domain.ME survey was conducted by Wakefield Research in October 2015 amongst 1,000 nationally representative U.S. adults ages 18 + who regularly use social media and the Internet.
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