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Facebook Launches M.Me Messenger Links

By Ivan Brezak Brkan, April 8, 2016

Do you use Messenger? Probably! With more than 900 million monthly active users already and millions of new ones signing up each day, Facebook’s messaging app is on its way to surpassing the popular social network regarding popularity. With today’s launch of M.Me Messenger Links, Facebook’s popular communication tool just became essential in any company’s playbook, large or small!

It’s Not Just Chatting With Friends And Family

While messaging on Facebook conjures up ideas of communication with your significant other, sending emojis to friends or inviting members of your family to a birthday, the business side is in fact – even more interesting.

As Facebook notes in their launch post, over one billion messages are sent between people and businesses on Messenger each month. That’s millions of questions about products, services, appointments as well as a convenient way to answer customer service questions.

What’s Your Facebook Business Username?

Facebook Page Admins have had the ability to get a ‘username’ for their brand pages for a long time, making it easier to open a page like you would any website. For example, our own .ME Facebook page can be found at the URL, with ‘domainme’ being our username.

Facebook’s idea is to use usernames to make connecting to brands on Messenger even easier since each username on Facebook will be unique.

These usernames will begin showing up directly on Facebook pages, right underneath the page title, with an @ symbol right in front of it. If your page doesn’t have a unique URL yet, you’ll be prompted to select a username.

M.Me Messenger Links To Supercharge Your Communication

Now that you know how usernames will work and let you communicate with your customers, it’s time to meet the secret sauce to getting your business username in front of customers.


M.Me Messenger Links are the new feature that businesses can use to create a short and memorable link ( that, when clicked or typed in, opens a conversation with that business in Messenger.

Another way to launch this conversation that Facebook is launching are Messenger Codes that work in the same way, but you use them with your smartphone camera.

How To Use M.Me Messenger Links?

I’m sure you’ve noticed a lot of businesses using Twitter or Instagram usernames, as well as Facebook page URLs on their website, advertising and other communication channels.

That’s exactly how you can use M.Me Messenger Links, by adding them to all your materials. As .ME’s Marketing Director Nataša Đukanović notes:

Facebook started using FB.Me as a URL shortener way back in 2009. and even then we knew that it would be one of our most important partnerships.

In the meantime, Facebook acquired some startups that use the .ME domain name, such as Karma.Me and MSQRD.Me. Today’s launch of the M.Me Messenger Links is the final confirmation that Facebook sees .ME as a reliable and longterm partner in the development of its products.

The best part of working together is that it doesn’t take a lot of time or effort to get everything set up. They know what they want, we know what we want and then it’s easy to shake hands!


M.Me Messenger links make communication between people and businesses faster on Messenger and are the final confirmation of how even a large, global brand such as Facebook can use a unique, social domain like .ME to improve its product!


Ivan Brezak Brkan

The founder of the "Techcrunch of Southeastern Europe" - Netokracija - and ex-Techcrunch writer with years of experience writing about startups, technology and the domain industry!

More posts by this author

7 responses to “Facebook Launches M.Me Messenger Links”

  1. avatar Francois says:


    That’s HUGE news for .ME, and great news for ME as one of your biggest fans 🙂

    It’s cool, It’s a way to easily link to Messenger pages.
    For example you can contact me on:

    In a side note:
    It’s crazy how we all have the same ideas at the same time, I recently bought to offer similar shortcut to the contact pages of an original chat we are coding…

    So happy for (.)ME Natasa!

  2. avatar gazza says:

    Hi Guys,
    I have a great dotme if anyones interested;

  3. […] scan profile codes via Messenger codes just like Snapchat. You will be given an added feature; a[username] profile each. People can click on this to talk to you separately to […]

  4. avatar Jo says:

    Once you have setup a .me Facebook page and have communicated with Facebook users – is it possible to send a message TO ALL messenger contacts of that page (rather than individuals)?

    • avatar Sanja Gardasevic says:

      Hi Jo,

      As far we know, Facebook does not allow sending mass messages to your page’s contacts. The logic behind it is that you have Facebook posts to do that. Messenger is more for one-on-one, personal, conversation with users that reached out first.

      Happy holidays! 🙂

  5. avatar Holly frederick says:

    Do u have to have a buiness for this ?

    • avatar Sanja Gardasevic says:

      Hi Holly,
      No. Each and every Facebook user, both private and business, has a Facebook username and thus has a M.Me Messenger link.

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