Who loves a good animated video?
A powerful brand campaign represented with animation?
And who makes those engaging and entertaining pieces of digital content?
– Designers and animators like Murilo Almeida from Murilo.ME who creates ‘things and chaos’ with ♥ from Curitiba, Brazil.
This independent creative started out as a graphic designer until the first video project that propelled him into the world of animation. It became his form of expression and a tool for changing the world ‘one keyframe at a time’.
If you like the idea of combining art and technology and want to become a designer and animator that works with great brands on making dreams come true, read on!
Murilo.ME is an awesome example of how creative freelancers carefully craft their online portfolio to make it to the higher ranks.
But first, let’s take a look at what makes animation such a powerful tool for storytelling.
Power of animation
Animation is an immersive storytelling medium that uses creativity, artistic expression, and emotional narratives together with technology. Also, cinematic effects and motion design are used to craft narratives and represent complex and abstract ideas. Thanks to all these powers, audiences engage with this kind of content easily.
Whether it’s the change in how we like to see the stories today that made this medium so popular or the technology used for creating and sharing it, one thing’s certain – visual storytelling is what internet users love!
Brands and marketing experts say that video has become their number one content. Videos with entertaining content bring engagement, traffic, and conversions, and the popularity of video marketing is only rising.
This is great news for anyone thinking of becoming a designer, animator, or motion designer because all industries are using animation to make their messages more engaging and entertaining. Brands want to connect with their audience on an emotional level and professionals like Murilo can help them make that happen thanks to their creative and technical skills.
The popularity of this kind of work also means that there are more people out there who want to do the same. So now it’s the designer’s task to show their work and skills in a way that grabs the attention of employers because just being talented is not going to cut it.
Well, how am I supposed to do that, you might ask.
We have three words for you: Dynamite online portfolio.
Murilo: Dynamite online portfolio
Designers and animators simply have to have an online presence. Apart from many platforms for showcasing work and networking with other creative professionals like Behance and Dribbble, Murilo has a personal website where he lets his work do the talking.
It’s a known fact that employers and recruiters evaluate one’s work in seconds. Anyone visiting your website should be able to see whether your videos match their business goals seamlessly and quickly.
By looking at Murilo.ME, we came up with a list of tips on how to organize your online presence to raise your chances of success.
Present your most relevant work first
Although Murilo is a multitalented creative, he showcases work that is relevant to his goals as an animator. This also has the potential of impacting the trajectory for his future work. Why? Because employers can see the direction he is evolving towards and can hire him to work on similar projects.
In Murilo’s case, his work includes the creation of TV ads, internal videos, YouTube channel intros, and stop motion videos. In the short descriptions of his work, which are a very important part of any project presentation, we see client details and the video’s intended purpose.
Add project details
Speaking of descriptions, make sure you add all relevant details and contribution information to your projects just like Murilo.
Go ahead and add as much information as possible about the context, organization – the entire creation process from start to finish. And don’t be afraid to name drop clients, too. Murilo’s worked on projects for Adidas, Audi, BMW, Coors Light, Orville, Rogers, and the likes.
What this says about you as a professional is that you comprehend creative briefs. But also that you know how to translate your client’s messages, no matter how brandiose they are. 🙂
Organize your portfolio
Let’s say you work in more than one medium. Naturally, you’d want to demonstrate your diverse abilities, right? Then, it is a good idea to organize your work into separate sections. That way, employers and other website visitors can easily find the kind of work they’re looking for.
Let’s face it, employers rarely have the time to click around and look for examples that relate to the project you’re applying for.
Add new work regularly
New projects and works, even if they’re not paid work, speak tons about your growth and improvement. Employers see that you’re okay with stepping out of your comfort zone and work on improving your skills.
If you have some old pieces that you might think are outdated, don’t be afraid to remove them. And if you’re applying for a specific job, it’s a good idea to look at the requirements and rearrange the showreel so that your target employers can see those examples first.
If you don’t have anything that specific, you could do a piece or two in that brand’s particular style to hook them.
Add contact info and links
When you look at Murilo.ME you can find his contact information and all the links to his social media and professional networking sites. As he focuses on video production, you can find links to his Behance, Dribbble, Vimeo, YouTube, and other platforms.
Make it easy for employers and everyone else to contact you and find out more about you and your work.
It is a good way of showing a bigger picture of you as a person and professional. Besides, it can go a long way toward establishing your credibility. Networking in any industry is far-reaching and this tells people that you’re open for collaboration.
For young professionals like Murilo, it takes a lot of dedication, passion, and consistency to become successful. It’s important to acknowledge the fact that the learning curve for designers and animators never stops. What’s more, the online portfolio is like an ongoing work in progress.
Carefully crafting and keeping it updated shows off your creative and technical skills. Undoubtedly this can help you build your reputation and credibility. Therefore, make sure you put your best work forward and showcase your talents online.