New Research Proves the Importance of Personal Website for Professional Success

New Research Proves the Importance of Personal Website for Professional Success

.ME Registry, the organization that operates the .ME Internet extension, and branded.me, a personal branding platform, announced today the results of the first ever study linking personal websites to career success. This research and partnership is in line with ongoing personal branding campaign the .ME Registry started in October 2014. The goal of the campaign is to provide interested parties with knowledge and tools necessary to make themselves stand out from the masses competing for the same professional opportunities.

Owners of personal web sites recognize that personal websites go best with personal domain names, which is why they are commonly used. 72% said that they have a personalized domain name and 73% said that having one is either very important or important for their online brand.

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“When .ME domains opened for a worldwide registration we were aware that personal websites and personalization of business are the future of Internet, and that’s exactly what this survey shows,” said Natasa Djukanovic, Director International Sales of .ME Registry. “Respondents of the survey have recognized the importance of both personal websites (71%) and personalized domain names (73%) for their online brand. We at .ME are very proud to see that 14% of them have a .ME domain name,” added Natasa.

The study shows that professionals today have received tangible benefits from creating and maintaining a personal website. 71% of those surveyed said that having a website is either very important or important in helping build their personal brand and 70% said that their website is either very important or important for attracting new opportunities. Respondents believe (70%) that employers are reviewing their online brand before they are interviewed.

Nick Macario, CEO of branded.me said “This study proves the value of personal websites and the benefits associated. A website is one the most powerful means of personal branding yet only 4% of people currently have one. We created branded.me to empower individuals of all generations and skill levels to take control of their personal brand and we couldn’t be more excited to team up with .ME to bring the first research of its kind to market around personal websites.”

This research also successfully connected blogging with career development. 65% of people with a personal website have a blog and 62% use their blog to grow their career. 61% said that they have received a job offer because of their job and 79% said that their blog is either very important or important for their personal brand. This proves that blogs, as well as personal websites, are tools that successfully yield professional recognition and job offers.

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Author:

Vuksan Rajkovic

Vuksan is professor of English language and literature working as a bizdev at .ME Registry, a fancy title meaning “doing everything you can to boost the number of .ME partners and registrations across the world". He is passionate about traveling, food, startups, domain industry and writing for .ME blog.

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