Starting from the early 1990s, blogging was originally used as a platform for sharing individual thoughts and ideas – oh my, how far we have come from those days. Blogging in today’s digital world is a powerful marketing weapon able to make or break a business, depending on the execution.
One of the most important features of blogging is that it drives users to your website, and considering that there are over 3.26 billion internet users, that can be quite the traffic. So, if you want to have a successful blog, which will be able to have a high conversion rate and a great following, there are some essential guidelines that need to be followed to a fault.
First and foremost, you need to provide quality content to your readers. On average, blog posts that contain more than 1,500 words receive 68.1% more tweets and 22.6% more FB likes. The 250, or 500-word posts are ancient history, readers are now expecting quality, informative and well-researched content or they quickly lose interest.
Much like a company, the name is important for any blog. Having a catchy and easy to remember domain name can make all the difference when it comes to attracting the readers. Get something that will be memorable, catchy and will set the tome for your blog.
In recent years, having a mobile friendly blog has become a key feature for success considering that over 2 billion people access the web from their mobile devices. If your blog is hard to read or loads slowly on a mobile device, the chances are your readers will lose their patience and just stop visiting and following your website.
For any serious blogger, creating a posting calendar is one of the most important things – as is sticking to it. If you consider the fact that blogs which post daily have 5 times more traffic than those that post weekly, the math is clear. Finding the balance in the number of blog posts is not an easy task – too many can drive your readership away and too little will fail to attract new ones. It is important to keep in mind that once you have written 21 to 54 blog posts, your blog traffic generation will increase by up to 30%.
For more vital blogging commandments that will help you run a successful and lucrative blog, check out the infographic below.