Social Media Growth Hacks: Utilization and Automation
Does your Community Manager use any tools or platforms at all? It’s not like we are looking for a way to get him out of the job, but did you know that you can utilize your social media efforts to the extent where you will end up saving at least two hours per day on average? Taking the guesswork from your Social Media Marketing and the automation of your campaigns won’t just save you time. They will help you stay precise, on spot, responsive to your clients and frequent in your promotional posts.
While 2.1 billion people are currently active on social media, an average user maintains a total of five accounts simultaneously. CEOs and marketers worldwide are well aware of the impact that social networks have on our decisions and ultimately on our lives. This is why a number of them concluded that we can definitely use some help in this department. A technical sort of help that is.
With the help of the here listed applications, and by putting all of them in practice, you will have a fully automated Social Media Marketing ongoing campaign, so let’s begin!
The Wonderful Buffer
This application will help you not only to organize and schedule your social media shares, but it can also help you to schedule your retweets and prevent you from overwhelming your followers with bulks of posts targeting them at the same time. Being “spammy” like that can quickly turn your followers to your non-followers, so do consult your schedule in order to stay present but not annoying.
You can set up the Buffer application in just a few simple steps. And what is even more important, if you are a one-woman-startup company and are looking to save on costs but want to stay relevant and consistent at the same time, you can get it for free.
The best part about Buffer is that you can utilize and get addicted to is same as you would to Twitter. While you’re reading interesting posts and news from your industry, instead of sharing that content instantaneously on your profile page, you can share it through Buffer. This wonderful tool will honor your schedule and push your shares live at the appropriate time.
The Exquisite IFTTT Recipes
The IFTTT Recipes will certainly become your best tool for sharing useful media if you are working within a large company.
Begging your employees for shares and retweets from their professional profiles, that often never happen, will stop today with the utilization of this inventive little free tool called IFTTT. Of course, if you are still a one-man-startup you can nevertheless use this tool to save even more time.
What IFTTT is actually doing, in simple terms, is following your favorite pages, profiles, RSS feeds and other applications that you assign it to, and automatically drawing that information the moment it gets live. For example, if your boss is pushing blog posts often, but has no exact schedule, your IFTTT recipe will extract the information the moment it gets pushed live, and after that you can direct the flow to your Buffer app, to schedule it for further sharing.
Not only that, but almost all applications that you are using daily can be connected through this automation process and assigned to the correct outcome. It saves you time, keeps you on spot and precise, and at the very end you might just end up using IFTTT in your everyday life to organize your private hours.
The Burning Meshfire
How angry do you get when you spot a client’s inquiry that is left without any response for days? Your CRM platforms are sometimes clunky and fail to present information transparently, but with the help of tools such as Meshfire you will literally be unable to miss out on any Tweet update that may concern you. Meshfire will keep you involved to the extent where it will set up automated goals for you, and encourage you to communicate with your followers and grow your network. It is like your personal sidekick in becoming popular on Twitter.
Twitter has become a very powerful tool for customer management. You’ve probably seen deals, interviews and all sort of collaborations and sales happening with just a few hashtags and @ marks. All sorts of industries are highly dependent on this exact social media platform, and rely on it to keep the communication with their clients transparent and brief. This is why Meshfire will help you through its intuitive artificial intelligence system to save time on search, and let you focus on creation of the content and communication of it through this platform in general.
The Humble Nimble
At the very end, a reliable CRM platform is in order. Although Nimble can be a little bit clunky sometimes, their support system is impeccable and will respond to every inquiry in a record time. Nimble can help you sort not only deals and contacts, but will search the web to find additional info about your clients, and will connect their social media profiles instantly.
Basically, if any information is presented transparently on the web, Nimble will pick it up and deliver it to your account, right in your contact’s details. Not only that, but it will also help you to maintain communication with certain clients by reminding you to contact them. It will inform you about the status of the deal, the satisfaction of the client and will organize your inbox in the most transparent order.
A new client management tool
The Social Media has indeed surpassed the traditional ways of marketing. Some e-commerce companies even prefer using this tactic of attracting clients before any other. With so many of us using social networks as frequent as we do, utilizing your SMM is only a reasonable thing to do. Now, please excuse me, someone just sent me a tweet.
