The Summer Is Here: Is Your Website Ready?
It’s summertime! Sun, beaches, fun and road trips are what makes summer the best time to kick your feet up and admire all of the things you did before it, as well as plan great new stuff for when you return from charging your inner batteries. But still, before you pick a destination that satisfies all of your summer adventure needs, you would need to take care of your website. That includes making it fit for your time away and doing all of the necessary steps so that your website is as good in the summer as it is during the rest of the year.
In this article we will be sharing some advice on that particular topic with you, so you can embark on your travels without a worry in the world, just how the universe intended it. So kick back, and start taking notes. After all, summer is almost here!
Let Your Audience Know You’re Going On Vacation
The worst thing about someone going away for vacation is them not telling you that. Be it a family member you want to visit, or a friend you simply want to hang out with, when a person answers their phone with “I’m sorry, I’m on vacation far away ”, it’s just really disappointing, to say the least.
That’s why you should really let your audience know that you’re not going to be available all of the time for a certain period of time. You might think that it really isn’t relevant whether you do that or not, but people will surely notice the lack of interaction of social media or the general lack of your presence on all platforms. You just need to tell them what is happening, and that after all, you’re also just a man that needs a break sometimes.
The announcement can be short, and we’ve added a really short idea on how it could look like below. Adding a personal touch or a joke or two might be great if your website generally uses that style, so feel free to be honest and to be yourself, this little piece of text will surely be appreciated by all of your followers, and you will definitely get a lot of good wishes once you share it on social media.
Dear followers,
As summer is arriving, we all need to think about how we’re going to spend our vacations. I have thought a lot and decided that I’ll be spending my summer vacation in Montenegro this year, and will do so from 1st to 15th of August. The website will continue to function as usual in those days, but I hereby ask for your understanding if you notice a somewhat lesser presence on all platforms. A man needs to take a break sometimes, but i assure you that I will get right back to work as soon as I arrive home!
Regards,
Ivan
Still, when you are away, your site needs content, so that’s why we advise you to…
Plan Your Posts In Advance
The absolute imperative of every website is its content. Be it a blog or a webshop, you must always keep it updated and fresh, no matter if you’re at work or relaxing on the beach. That’s why you should make the few weeks leading up to your vacation a little bit more productive, and write posts that span the duration of your vacation.
You should aim to keep up with your regular posting schedule, too. That way, even if you’re on vacation, people will see new content published at exactly the same time they expect it, so you’ll be keeping your website visitors happy, while keeping yourself relaxed.
Just make sure that you check up on your website and the scheduled posts every now and then, because there’s always unforeseeable circumstances you need to be aware of. There’s always a server that can go down or an event in the world that renders your content useless. We’re not saying that your site will experience some difficulties, but it really pays to play it safe, just in case.
Look For Guest Writers Or Interns
You know what’s the best thing you can do while going on vacation? Have someone you can trust check up on your site so you can be carefree while you are relaxing.
We advise you to consider finding some great guest writers first so that you have more content on those days. Most importantly, that content will be interesting and fresh, and combined with your regular posts will give you some diversity while you’re away. We also advise finding guest writers for the entire year, of course, as some fresh writers can really help in situations where you just don’t have enough inspiration.
Another thing you could do is hire an intern. Most people are looking for jobs in the summer to earn something on the side, so why wouldn’t you? You should aim at interns that like the topics you write about, of course, so you might even find a new employee once the summer is over. A lot of big companies do summer internships, as it’s the only time of the year when there’s no college and young people are relatively free to learn new things and get some experience. So help someone else help you during the hot summer days, and we assure you that it will definitely pay off in the long run.
Step Up Your Mobile Game
People usually don’t carry their computers at the beach, but they surely carry their cell phones and an occasional tablet. Considering mobile platforms are truly spiking in popularity right now, you should really aim to write posts optimized for those customers while they are laying on the beach and relaxing. That’s why your site must be very well optimized for mobile users because once again: people don’t carry their computers to the beach. You need to capitalize on the breaks people take from swimming and other activities and make some content that’s relatable and easy to read once people lie down on the beach to relax.
So there you have it, folks. The greatest advice we can give you when it comes to optimizing your site for the summer months is to simply plan ahead and have fun.
You need to keep your site looking fresh, too, so try to think about some summer themes to relate to here and there, and your site will be the best in the summer. Use this advice and make the site that would really set you apart as someone who keeps an eye on things even when he’s on vacation, and that’ll surely make you stand out in the sea of websites that aren’t doing the same.
So good luck and smooth seas, sailor!
