Adii.Me – How WordPress Theme Development Can Be A Serious Business

If you’re into WordPress theme development or you’re just a blogger looking for a great free (or paid) theme for your blog, chances are that you’ve stumbled upon The team behind it specialized in creating nothing less than magnificent WordPress themes and today they are setting a standard in WordPress theme development.

Every team has a leader and Adii Pienaar is the leader, CEO and co-founder of WooThemes. He likes to describe himself as an entrepreneur, husband and a bit of a rebel at heart. However, today Adii is working hard to put WooThemes into his portfolio folder and move on as an advisor, mentor or an angel investor. Everything he does, he writes it on his blog – Adii.Me.

Adii Rockstar

You won’t find that name today, but if you were a WooThemes follower in the early days, you probably remember Adii’s online nickname – Adii Rockstar. The name isn’t in use anymore, but it served well as a name of Adii’s Rockstar Foundation – which focuses on education and empowerment of young women of tomorrow through proper educational opportunities.

Rockstar Business is a book Adii Rockstar wrote and it’s a special collection of inspirational stories, thought-provoking reflections and many personal advices – all based on Adii’s business experience – which is pretty impressive.

WordPress as a Business

Adii’s WooThemes started as a theme development studio, but it grew over time and now is a complete solution for your WordPress-based site needs. Whether it’s a blog, webshop or even a virtual city guide, WooThemes can handle it. Not only did they develop an impressive amount of themes, but those themes are so filled with easily customizable settings that you can literary have several different sites with only one theme.

When they realized how popular and useful their themes were, Adii’s team started developing WordPress plugins – one of them is the WooCommerce, which transforms your WordPress blog into a powerful eCommerce website allowing you to sell digital or physical goods with ease – no hassle, no coding and customizing, your only thing to do it to sell something.

Being so entreprenurial and wordpressy, the WooTeam decides to offer a hosting infrastructure for their clients as well, however, WooHosting is still in closed beta so you’ll have to get an invite to try it out.

However you look at it, Adii managed to transform simple creation of WordPress themes into a massive business and now he’d like to share his experience through his personal blog. If you’re looking for some new ideas or entrepreneurial individual to follow, check out Adii.Me.


Nikola Krajacic

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