Did you know that more than 98 percent of website visitors leave before making a purchase or registering on a site? That’s a very large percentage. The internet has really become a place that knows no limits when it comes to choice, but is also pretty ruthless to advertisers who don’t do their jobs well.
You’ve all seen the type: boring, generalized ads that nobody actually wants to see, cluttering the site with unnecessary content when instead you could be looking at something that appeals to you. Well, good thing we have Adtarget.Me, a service designed specifically for the purpose of smart personalized targeting for advertisers.
Back in the “younger days” of the Internet, all of the best technology aimed at retargeting audiences was held only by the leading companies in the market. That is understandable because that practice is roughly the same in every field. The large and rich companies had almost infinite resources to create algorithms and techniques of precise targeting, but that is not the case today. Now the tech that was considered unavailable to the “regular” people and companies can be yours, and the theory and practice of smart advertising can be available to you just by using Adtarget.Me.
Obsessed With Results
Adtarget.Me was founded in 2012 and has dedicated its business model to helping companies advertise themselves better online. The service aims to generate maximum ROI for clients by focusing on three areas:
- Constantly building ad networks
- Investing in technology and innovation
- Optimizing technology and processes
Also, the service boosts your conversion rate by leveraging local and global ad networks and global ad exchanges to maximize exposure you get, thus helping you reach your objectives faster.
Why is this system so important? Well, because we as humans prefer to look at things that are aimed exactly at us, and not the entire population in general. Perhaps it’s that inner sense of pride, or something completely different, but it has been proven that ads that are tailored to a person in any way dramatically change your conversion rate, the number of clients, and overall client satisfaction with your brand.
Make Your Banners The Best Banners Ever!
Adtarget.Me also allows you to create banners for websites using their own ‘Banner Design tool’, which is very cool and gives you access to just a little bit more tinkering with your ads so you can make them even better than you thought possible. You can also launch Facebook and Banner ads across multiple networks, and track them all in one place.
Adtarget.Me is a service oriented primarily to advertisers, and because it doesn’t matter how big a company is, the service offers different levels of accounts to suit every possible need. You can get a self–service account that gives you access to the features of the service and you can then proceed to enhance your ad-making business so it can soar to new heights.
If you’re a larger client, though, such as a company with some employees, you will want to take the managed account, which provides you with an account manager free of charge, so you can have all the help you need regarding strategies, targeting and anything else you might need.
The third account type is an agency account that is aimed at digital agencies and lets you start selling the Adtarget.Me platform to your clients and comes with more features that closely work with the policy of your digital marketing agency.
It’s Hard Work, But It Pays Off
There’s a lot of things that can be said about online advertising. Numerous books have been published, numerous blogs have written about the topic. It still remains one of the fastest-growing businesses in the world, and for it to be more successful for your company you need to engage in more ways than just putting ads out there. You need to advertise properly, manage your targeting, audiences and much more, so you can reap the benefits your brand is enjoying because of online advertising. Good thing that Adtarget.Me can help you every step of the way, regardless of the size of your company!