CEO of .ME on the Importance of a Domain Name CEO of .ME on the Importance of a Domain Name

Our team is united with one thought: Domain names are important. We truly believe that Nomen ist omen and that companies, startups, projects and people need good domain names for their internet presence. That is why we do what we do!

Predrag Lesic, our CEO, talked about the importance of domain names in branding at OMGcommerce, first regional conference about e-commerce. Lesic noted that we live in a completely new era:

We live in the era of connected users. People do not just go online to shop, they’re talking. This is something that is extremely important because we have the opportunity for a two-way communication. A TV can broadcast message, but on the internet we can talk about the message.

Invent Your Future

How can we predict the future? Lesic said we must invent it ourselves. In this way we become leaders, leaders of change.

 What happened with the names of companies? They are built on the traditional ways of thinking. Think of startups and their innovations – they use technology to change the old, boring domain names.

If you are looking for dot-com domain, chances are that the desired one is taken so we have to be very creative. Lesic said that the domain name must consist out of the company name, but also the company message! Therefore, this should be taken into consideration before you choose the name of your company.

Of course, everyone wants to be on the first place in the search engines, because this position brings traffic to the site, which leads to the conversion, and finally to the user.


Ivana (Ivy) Gutierrez

Our Executive Editor Ivy is a graduate student at University of Zagreb where she is studying Communicology and Journalism. She is interested in PR and all things digital. More information is available on her website <a href="">Ivy's ink drops</a>.

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