It has been said numerous times that video games are perhaps the best thing ever. (Ok, I may have said that, numerous times. :D) We could argue on that for a while, but when all things are considered, all video games have one thing in common, and that’s what drives users to them. The key is that games provide you with a set of goals and achievements which you can accomplish, and those goals make you want to play more. The theory behind this is called gamification, and it is finding its way into more and more things. The latest thing to be fully gamified is CRM or customer relationship management, and the site you need to check out is CRM.Me.
But what is actually this gamification we’re talking about, and what is CRM?
Well, it’s actually pretty cool: it is the usage of game design elements in non–game concepts. To clarify, it’s the process of applying different elements such as scoring points, rules of play, goals and achievements to scenarios in work environments to improve engagement, productivity, workflow and other aspects of the workplace. Gamification in the workplace aims to motivate and amuse co-workers while making them more productive, and everyone is happier that way.
And CRM? CRM is, apart from a cool-looking acronym, actually a system that manages leads, or people interested in your brand, and your existing customers in the most efficient way possible, to get the most value. It’s a system that analyses the interactions your customers have with your brand, with a goal to improve business relationships with customers through retention of old and acquisition of new customers.
Easy: more leads end up being paying customers, paying customers become your brand advocates, and customers have a better experience overall.
You just import your lists of customers and contacts into the CRM and it will do the rest, such as track sales and engagements. It can also help your sales team respond to any and all leads and thus improve your sales because you have everything in one place. There’s also a lot more to talk about, but let’s just say that CRM makes your business work better, and CRM.Me makes even that more productive and awesome, with gamification and cloud services.
Employing gamification in CRM software is a pretty big deal. You see, CRM software is usually big and packed with features. That’s understandable because you really do need powerful software to do powerful things, but where’s the fun in that? Considering CRM software is used on all scales of business, from the large enterprises to small startups, it’s pretty important to have it all in one place, and to make your desired audience and customers interact with you more.
The way CRM.Me works is that it allows you to put elements from games into your CRM so your sales team has goals, achievements, and tasks to complete, therefore making them more productive, and amusing them on the way.
The last thing about CRM.Me is the cloud. Yes, THAT cloud. Today everything is considered to be better if it has cloud integration, and being able to access something directly from the cloud is always a big plus.
So, to recap: it doesn’t matter whether you’re a small business or a large company, you need CRM to make you more competitive in your field. The competitiveness can be further enlarged by putting your CRM in the cloud, and by making it a little more fun and accessible. That’s what CRM.Me aims to do with features never before seen in this type of app, so we’re pretty sure many teams will find it better than the CRM systems that are available now.
For more information about the world’s first cloud-based CRM, visit CRM.Me!
Even if Daenerys Targaryen is your favourite “Game of Thrones” character, I sincerely doubt you can memorize her full name - Daenerys Stormborn of the House Targaryen, First of Her Name, the Unburnt, Queen of …
Few posts ago, I briefly tackled psychology behind company names, noting that they should be somewhat of an advertisement themselves. Well, the same goes for domains, especially considering the fact that now a great deal …