Regardless of the industry, every company wants to maximize its profitability and visibility. That’s a fact. However, in the digital world, it’s very challenging to rise above the noise and find the optimal way to communicate what your brand is about and why you make a better choice than some other business offering the same or similar products/services as you.
The beauty of it? A lot of competition also means a lot of opportunities.
In this context, authenticity became the key asset in which businesses need to invest in order to become successful. In order to make the most of it, many CEOs choose to outsource their marketing activities.
To paint the picture here: research shows around 62% of businesses outsource their content marketing. This helps them to reduce overhead expenses, expand their online presence, scale quickly when needed, remove the burden off of the in-house team and focus on other parts of the business, such as designing and testing new products.
We all know houses are built from the ground up: strategically thinking about the online presence of your business ensures a solid cornerstone for future growth. Now, we want to introduce you to your possible ally on this path: digital marketing company D-Kode (danielkodam.me), that proved businesses need to be personal in order to prosper.
D-Kode is a digital marketing company based in Bay Area, California. Two key persons behind the company are Daniel Kodam and Happy Skywalker. By combining their expertise and versatile experience, these two have managed to create a creative company that’s focused on enabling good things to happen, not just making a profit.
Daniel Kodam has over 20 years of experience working in IT, and he has been working with small businesses and enterprise clients alike. As a developer and designer, he specialized in creating highly functional websites that are truly complex, but not for users. User experience is an imperative for him, which is why he always finds a way to craft amazing interfaces that are both compelling and intuitive for site visitors.
In addition to sharing his professional experience on the D-Kode website, Daniel also stated he’s a father of three and a dedicated Rotarian. Rotary is the international volunteering organization that gathers people around the world to make a difference and support communities that need help – all that through fun and meaningful social experiences.
Happy Skywalker is a devoted SEO strategist and a content writer who also knows the best tricks of maximizing the potentials of social media channels. She’s also a developer and someone who’s very passionate about digital marketing and the possible outcomes that come with well thought through branding activities. She’s also a Toastmaster, a member of an international community of those who are looking to become leaders of communication, specifically in the context of public speaking.
By giving away some of their personal info, Kodam and Skywalker are actually making their business more humane and relatable. Potential clients appreciate this as it helps them get a better idea of what the professional collaboration might look like.
Yep. Gone are the days when it was normal to separate business from personal; in the era of me-oriented marketing, mixing the two can give you a competitive advantage.
Another plus for D-Kode: they are more than willing to support nonprofits and charities by building them a website for free or at a low price. Having in mind the importance of websites for organizations, especially those that need to show what they stand for in order to find sponsors and connect with like-minded individuals – this gesture means a lot. In addition, initial consultations offered by D-Kode are free of charge.
D-Kode is a full digital agency, which means it represents your one-stop solution for any type of digital marketing service you need.
This makes things a lot easier: you don’t have to scatter your activities across different agencies, but instead – you’re able to build a more focused, trustworthy relationship with one creative team and work together in order to get the best results.
The exact services D-Kode offers are:
At D-Kode, the team specializes in crafting highly specific and personalized solutions for each and every client, as one-size-fits-all isn’t something that can function in reality.
Each of the services has a separate landing page within the D-Kode website. There, you can read about the benefits of dedicating your attention to that specific business area, which brings additional value to the table. It’s also a pretty clear signal D-Kode’s team knows what it’s doing.
Take web design and development for example. Each website is a separate universe with a different goal fueling it. As the team from D-Kode said:
Having an engaging online presence is crucial to the success of your business. Your website tells your prospective customers what they need to know about you in more than one way. It shares data about what you do, where you’re located, how to contact you, plus it’s often a first impression of who you might be: Is your site easy to work with? Does it appear professional and functional? Is it frustrating or irritating? Do they leave happy?
Knowing what you want to do with your website is the first step while defining the aesthetic of it could be perceived as the second step. In order to get the most of it, you need a team of dedicated creatives who are patient enough to listen to every demand you have and work together with you so that you end up with a stunning website.
In order to be a successful working professional, you have to practice what you preach.
Think about it: would you hire a digital marketing agency that does no marketing for their own company? Or a web designer that has a poorly looking personal website?
However, D-Kode showcases the quality of their work, both through blogging and visually organizing their portfolio.
In fact, the lively website speaks for itself: warm colors, attention-grabbing visuals and images, and well-crafted copy that reflects expertise and straightforwardness – all play an essential part in their own branding.
And what about you and your own brand? Or the brand of your business that’s just taking its first baby steps?
The moment you decide to push forward and turn your idea into reality, you will need to put yourself on the radar of your relevant prospects. There is no better way to do that than by creating and publishing your website.
Your website can be your playground where you’ll explore your interests and hobbies, but it can also be a first step towards the career you have always been dreaming of. If you’re not sure where to start, thinking of a great domain name is an essential thing you have to tick off from your to-do list, as it can make or break your business.
Of course, if you choose to be strategic about it, your website can also become your most powerful weapon in the context of personal branding. Blog about what’s relevant to your profession/industry or display your achievements or artwork you’ve been working on. Create a name for yourself and take control of your online presence. You never know who might stop by your site and think: Hm, this creative pumpkin looks rather interesting. I’ll just give him a call to see if he’ll be willing to collaborate on a project.
And boom. Just like that, you start mingling around, build both online and offline connections, and your career starts blooming like never before. So, what’s stopping you? Explore the possible domain names with .ME and create a recognizable website for yourself or for your business, that’s truly unique – just like you.
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