Domain Name Wire reader Chris Robbins took his kids to the movies over the weekend and saw a preview for the computer animated movie “Despicable Me”. What caught Robbins’ eye wasn’t the movie itself, it was the domain name Universal Studios is using to promote it: Despicable.me. This is certainly a boost for the branded country code domain name of Montenegro.
Universal Studios also registered DespicableMe.com, which forwards to Despicable.me.This could be an interesting case study for .com domains. I wonder how much of the direct navigation traffic to the web site comes from .com vs. .me. I also have to wonder if the .me registry suggested this idea to Universal Studios as a marketing gimmick.