Easter eCommerce Tips That Will Egg-cite Your Revenues!
Ah, spring. For a lot of people, this is the most beautiful time of the year. The weather is warm but not hot, there’s plenty of sunshine, nature is absolutely stunning and much more. Of course, the biggest spring holiday is Easter, and if you didn’t know, there’s an official Easter shopping season. You should probably start optimizing your eCommerce for maximum Easter season effect as soon as you can, and we will share some insight into the basic things you should consider in this blooming time of the year.
The first thing you need to know is when does the Easter season even begin. Last year, the unofficial start to the Easter Shopping season was around March 20th, around two weeks before the holiday. Easter-related site-search terms were used on roughly 30% of digital commerce sites, with home and general merchandise sites experiencing the largest inflow of Easter-related searches. In this article, we will show you some tips for enhancing your Easter presence and making this spring holiday season the best for your eCommerce site.
Do They Know It’s Easter Time?
If you’re a shop that isn’t strictly an eCommerce site, you should first inform your customers of the work hours for the holidays. So many times have I heard of people wondering when does a store close or open in the holiday season, be it Easter or Christmas, and most eCommerce sites that are also shops in the real world don’t capitalize on that simple piece of information.
You should also inform your customers about the special deals they can get at your site for Easter, like free gift-wrapping or a complimentary candy for every purchase. Remember, 90% of US consumers planned to buy candy and edibles for Easter 2014, and people will be more inclined to buy a shirt if they receive a complimentary Easter gift with it, for example. I know I would be.
Egg Hunt? Of Course!
I know you’re probably a bit puzzled by this one, but hear me out. We all know that egg hunts are one of the trademark things of this great holiday, so why not digitalize the egg hunt and make it online? You could hide Easter eggs around your site, on certain product descriptions and images, and wait for your customers to find them for some great Easter rewards! You could also hide the eggs in newsletters and e-mails, and social media posts, and you can choose how hard you will make the egg hunt.
Of course, if there’s a lot of work needed to find said eggs, then the rewards should also be a little bigger. A great Easter egg hunt can bring you a lot of good, and if you’re especially creative, your ideas can even go viral like Sony’s Transformers Easter egg! Your imagination is the only limit, so give yourself that eggcellent edge over your competition and organize that Easter egg hunt on your site!
No Surprise: Communicate Your Best Deals
Easter season doesn’t differ from any other holiday season that much. Aside from the fact that it’s in spring, it’s pretty similar to Christmas. There’s a whole lot of things you can do to draw people to your site, and one of them is by using offers and deals targeted especially for these days. You see, if you choose to put the same products on sale for 2 weeks, you will get some traffic, but your site will appear stale after a while. What you can do to change it, is simply have new deals every day.
Target did a wonderful job by discounting different toys every day until the holiday, and providing free shipping on those toys. It’s a simple tactic that works really well. You can, of course, take this to the next step by providing your consumers with RSS feeds, informing them of offers via newsletters, and by actively promoting the best holiday deals on social media. A good strategy and a little bit of work can bring you a lot of traffic and sales if you do them right, so get creative! Imagine what deals would you like to see for Easter yourself, and work from there. Remember: your customers are just as excited for Easter as you are, and you need to help them get the best deals for their convenience, and for your profit!
Easter-ify Your Ads!
You should always have ads online. That’s probably something you knew already, but it’s also important to keep those ads updated for the changing of the seasons and holidays. This way, you can always have ads that are up to date and that target a specific audience of people at a specific time. Of course, Easter is one of those “special” times that need to be specially incorporated into your ad policy.
You should definitely prepare your campaign in advance, and differentiate it from other campaigns you might be leading, for maximum effect. There’s also keywords, but you probably know which ones are “Easter-friendly”. Things like “Easter”, “Easter gifts” and similar always work well.
Facebook? More Like Easter-book!
Of course, you should use social media to boost your Easter eCommerce. It’s one of the easiest ways to start promoting your campaign, especially if you’re on a limited budget. Facebook ads can bring quite a large quantity of traffic to your website, all you need to do is make a successful ad campaign. Decide what are your target audiences, age groups and such and then compile a perfect ad that invites people to check out your excellent website that you optimized using the tips above. It’s an excellent plan and tactic, one that will help you rule the social media world with ease, and make your brand and eCommerce site stand out as Easter-friendly.
So that’s it-we have shown you the basics of an Easter-friendly eCommerce site, and the ideas that can fuel your success on social media. Now it’s up to you to start working on that amazing Easter-y site of yours and make everyone amazed by how you managed to bring the spirit of spring and the holidays into your business. Your customers will enjoy it, your sales will rise, and your spirits will too.
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