Pamela Slim, award-winning author, speaker, business consultant and entrepreneur.
When people Google your name, what do they find?
Do you get lost in the sea of people sharing your name? Are they only finding a blog you started in October 2008 and forgot two months later? Do they have the opportunity to get to know the real you?
To thrive in today’s digital world, you need a strong, unique and authentic personal brand that is clearly reflected in your online identity. A personal brand is more than simply marketing talk or a carefully crafted script – it’s a dynamic interaction between you and those you want to influence and impact. This ebook will help you lead that interaction as a strong, confident partner.
In this ebook, you will learn how to:
- Define your personal brand message and focus
- Select your brand look and feel
- Anchor your brand through impactful content
- Select appropriate communication channels that will help you grow your brand