Good old Email is not going anywhere. Email based marketing is still one of the most popular strategies, for both big and small enterprises. The data gleaned by Marketing Cloud shows that email marketing is just as successful and widespread marketing tactic as ever. Although many a prediction claim it will soon meet its demise as social networks are slowly taking over, recent polls suggest that email marketing is still number 1. Let’s take a closer look at the numbers, as they are much like Shakira’s hips – they don’t lie:
- 73% of marketers agree that email marketing is core to their business
- 60% of marketers claim that email is a critical enabler of products and services, versus 42% of marketers in 2014
- 20% of marketers say that their business’ primary revenue source is directly linked to email operations
- 43% of businesses have email teams of 2-3 people
- 74% of marketers believe email produces or will produce ROI in the future
- For 69.7% of internet users, email is the preferred method of communicating with businesses
This is exactly why WordPress email campaign is more than convenient as it provides a plethora of useful and effective plug-ins for a successful email marketing strategy, regardless of the size of your business. Here are 3 of them that caught our eye.
This popular email marketing solution provides your company with many different ways of organizing, designing and sending your email newsletters. MailChimp lets you send and track emails, manage subscribers, view analytics, create awesome email templates, while it also provides you with the option to setup autoresponders and create campaigns. These campaigns are rather useful as they can automatically send emails each time your blog is updated. This WordPress plug-in is quite user-friendly and very easy to install. It is free, rated 5 stars on the official WordPress site and has over 300,000 active users.
This plug-in is a bit more lightweight than MailChimp. OptinMonster is a modular tool, which means you don’t have to install the whole package, but you can opt for only one kind of a subscription form and then you can only install this module. Perhaps the most useful tool this plug-in provides is the exit intent pop-up. You know those annoying pop-ups which don’t let you leave the page just yet? Well, they might be annoying, but are quite useful tools for email marketing. OptinMonster is free, rated with 4 stars and has over 10,000 current users.
With SendPress, your newsletter subscription list will grow like there’s no tomorrow. This plug-in is built on WordPress UI and the great thing is that there is no limit to the number of subscribers. It has 6 sections: Overview, Emails, Reports, Subscribers, Settings and Queue, but it is rather easy to use. You only need to create the subject and the text that your subscribers will receive, however, you can also choose the design, the color, and the pictures. Via Queue section, you can check all the people on your mailing list who is going to receive your newsletter. SendPress Newsletters is free, rated 4.5 stars, and has over 10,000 active users.
Despite all tendencies to make email marketing obsolete, it still pretty much rocks year after year, as it remains one of the most private and safest ways to contact your audience.