With the launch of FB.ME, Facebook’s new URL shortener .ME domain is helping the world’s largest social network save its more than 350 million users valuable digits in a world where every character counts. Used as the Facebook shortener on their mobile interface it automatically shortens a mobile link (for ex. an m.facebook.com link) to FB.ME link. The result? Millions of FB.ME links shared on Twitter and other social network applications. This is clearly another confirmation of the intrinsic value of the extension’s personalized branding and ability to instantly create a ‘call to action’ using minimal characters and maximum impact.
Another feature of the shortener is the ability to take you straight to the Facebook username. For example, the short URL fb.me/dotme will take you to dotME’s fan page. Once there why not join the group!