Have you heard that Moo.com acquired Flavors.Me? It is a logical move for Moo.com actually, because now it will be able to give you, their user, more options for branding yourself by connecting your real-life business cards with the one created on your Flavors.Me online profile.
The amount of the acquisition has not been disclosed. However, as The Next Web reports, it isn’t a billion-dollar deal like Facebook’s acquisition of Instagram was. Everything that was previously known as Flavors.Me now gets a new owner; the deal includes the website, brand, technology, intellectual property and one staff member.
Moo.com is an online service which specializes in creating custom designed business cards – their most popular product are the “small ones”, Moo Mini Cards, which will differentiate you from every other 9×5 cm business card on the conference. You can get Moo.com cards in packs of 50 or more, apply your own design, change the background and much more.
On the other side, in the online world, Flavors.Me is a similar service – you can choose your background, type in whatever you want for your title, education, work experience and your ambitions. The connection between Moo.com and Flavors.Me goes even further if you know that there are over 30 API relationships with other businesses; Moo.com will probably use that as well to expand Moo.com’s brand and product awareness.
Moo.com’s founder and CEO Richard Moross said for TNW that some work will need to be done, particularly on functionality and design, since they’re hoping to bring some design elements that Moo.com already has that will make it even easier for users to create a nice looking profile page:
At the moment Flavors.Me is quite a blank looking canvas when you start working with it. There’s lots of cool tools to make something very beautiful but you have to know what you’re doing. We want to make that easier for people to start making stuff.
It has a really nice mobile site but we think it can do a lot more than it currently does.
So, although press is dead, we can surely say that printing business cards is very much alive. Moo.com printerd over 50 million business cards in 2011 and they’re hoping to reach 100 million mark by the end of 2012. Acquiring Flavors.Me just might be the push they need to get there.