You know what they say: if you don’t have a Facebook profile, you might as well be declared socially dead or even non-existing. Today, we are more connected than ever and we treat our social media profiles as open diaries we love to share with others. Simultaneously, we are carefully constructing our desired online identities.
Social media has transformed the way we communicate, even if it’s passive or postponed communication. Every “like” can be treated as a sign of affection and it strengthens the bond between two people. Notifications give us a sense of belonging, they make us feel engaged and loved, and they are the instant boosts for the ego. Psychology Today discussed these benefits, along with cons – making us draw the following conclusion: social media is incredibly powerful and it shapes our everyday lives, whether or not we’d like to admit it.
According to the data provided by Statista, there are around 2 billion users of social networks. Now, that’s a lot of people! It didn’t take much time for brands and companies to realize the possibilities of reaching out to a wide number of their future potential clients and consumers. They had all the necessary tools provided, completely free of charge: all they had to do is come up with a social media marketing strategy and brainstorm about the suitable social platforms, minding the type of their business, their goals, and their target group.
Having all of the mentioned in mind, Gaddr.Me saw an opportunity for improvement. It’s great that we are all virtually present: social media is one of the tastiest fruits that technology placed on our plate. However, there are dozens of popular social networks and most people use more than one: according to the PewResearchCenter, this trend of being present on two or more platforms is on the rise. At Gaddr.me, they saw a problem and went on to solve it. They wanted to further simplify communication that happens through different platforms – by unifying one’s digital identity in one place. This way, it could be easily reached and followed across various channels. Here’s what it’s all about.
All Profiles in One Place
Gaddr.Me is a mobile app (available for Android and iOS users) that allows you to access all profiles, feeds, and people in one place. This means you can get all the social feeds within one app, without bothering with switching back and forth between them. It ensures a much more pleasant experience of connecting with the people you love and discovering new ones. By using the app, you can:
- Have your unique username with which you log into all of your profiles
- Organize your social media profiles the way you see fit
- Adjust privacy settings
- Instantly add people that are nearby – perfect when meeting new people on events or parties (this makes exchanging numbers sound so 2004)
- Enjoy the universal contact list that includes all your friends’ social media profiles that they’ve allowed you to access
- Have fun with over 150 games and media
In the fast-paced world we live in, it truly is a treat to save up some time and embrace this simple access. Plus, having all profiles in one place makes it a lot easier to check what your love interest is doing, right?
Keeping up with changes on the market
If you take a look at the GlobalWedIndex’s detailed research regarding the today’s digital consumer, you’ll notice how the way we’re using social networks evolved. PCs and laptops that were once dominating devices from which we like to savor the scrolling through the news feed on social media are now being suppressed by mobile devices: 8 in 10 internet users choose to access their social media profiles this way. You can conclude that the average consumer likes to be continuously connected while on the go, and the Gaddr.me app obviously saw potential in this fact.
Social media will become Social Reality Platforms. Fast Internet connection and smart phones are making this much easier.Ana Maria De La Cruz, Content Media Specialist
By making it easier to find and follow people, Gaddr.me is perfect for brands and businesses ambitious to expand, as well as influencers reaching out to new followers.
For example, Ana Maria De La Cruz, a founder of BlogDash pointed out the main problem with using different social channels: for bloggers, it’s hard to define what platforms are the best to use in order to communicate with their desired group. Too often, bloggers are scattered across several channels, so it makes it hard for the readers to stay focused and follow.
At MONUMETRIC, they agree: in addition to quality content that’s also engaging, the key to success lies in making it easier for readers to enjoy it. Different platforms offer different ways to communicate your message: Instagram is all about image and short captions, Snapchat is about short videos and instant connection, Facebook offers other ways to build brand loyalty. Gaddr.me supports your business by doing the following:
- It provides the simplest way for a user to connect with you, by gathering all of your business profiles in one place. This gives you an opportunity to reach different profiles of future customers or clients by making the most of every platform and communicating your message through video, text, and image.
- It helps you manage your business contacts more effectively. How many times has it happened that you forget the face of the client you’re supposed to meet? If you have a busy schedule, it’s certainly an unpleasant situation you’re well familiar with. A simple scroll through the Gaddr.me contact list and you’ll get your threads together.
- It makes real life networking a lot easier.
- It helps you understand what kind of virtual impression you make: is your message consistent across your different profiles?
Current Position and Progress
Gaddr.Me app is new on the market and it’s making its first steps to becoming a recognized one. It has pretty good ratings so far (3.7 for Android and 4+ for iOS) and the team has recently launched a new version for both platforms with new features such as redefined design, push notification updates, improved feeds, and bug fixes. They are constantly seeking feedback to ensure the most pleasant user experience.
Overall, the team is working hard to show their uniqueness in problem solving by offering something completely new that could potentially be very useful to a great number of users. Their innovation and pursuit to stand out on the market can also be seen through their choice of .ME domain and the way they’ve designed their website – making their idea more personalized and receptive to consumers. Technology makes our lives simpler and easier, so we could devote our time to other things. That is the core motivation of the team behind the app. As they said:
Life is too short to be spent trying to find usernames, phone numbers, and email-addresses. It should be spent going on adventures, creating memories and building new relationships.
Give Gaddr.Me app a try and get social superpowers! It will surely make your everyday smoother and simpler.