On the web, like anywhere else, the first impression you make is crucial. Taking care of our personal brand and using it to your advantage is crucial if we want to make a lasting impact on our potential clients or customers. The same holds true for our websites, which are otherwise known as online 24/7 available business cars. It is how we present ourselves and our projects on the website that will either hook a client or leave them indifferent to our work.
So without further ado, let’s dig into the best ways to present projects on the website. Ready? Here we go!
Ensure Your Website Layout is Intuitive
You might be a stranger to the world of UX design, but here’s a quick crash course to live by. Website usability is as important (if not more) as its visual appeal. So, keep that in mind when choosing a layout or building your own website. Now that we’ve got that out of the way, here are some more words to keep close to heart. Keep your layout simple. You don’t want to overwhelm your client/customer with countless options and confusing layouts. Therefore, before your start building your website or choosing a template, it is strongly recommended to think about the user journey. In other words, how will your customer/client reach the end goal?
Take time to establish what your end goal is? It could be anything from a product sale, collaborating opportunity to something entirely different. Once you have a clear end goal in mind, think about the journey the client/customer will take in order to achieve the set goal. And yes, they will check out how you’ve presented projects on the website.
Since that’s settled, let’s move on to the presentation of the projects.
How to Present Projects on the Website
When presenting a project to your target audience, think about the aspects that are important to your potential clients. Use the project description (both visual and textual) to answer any and all client questions. What’s the best way to do so? Here’s how to present projects on the website.
Depending on the type of project, you’ll choose a different style of presentation. But the one we’d advise you to try is a case study. Before you raise your objections (due to the amount of work), here’s why it is important not to overlook case studies.
Case studies allow you to present the entire scope of your project. The idea is to give a visitor a sense of your expertise and method of working. By incorporating a visual representation of your project (where possible), followed by a brief and to the point description, prospective clients will get a sense of your methodology. That is how you moved from the initial planning phase to completion. Best advice? Give examples, go through HOWs and WHYs. Make sure you describe the challenges you’ve faced and how you came up with solutions.
In case you are a visual artist don’t forget to include contrasts, interesting project details and avoid the flat elements.
Here are some questions to ask:
- What was the project?
- What your role within the project?
- What did issue did you try to solve?
- What challenges did you encounter?
- How did you approach the challenge?
- What solutions did you come up with?
- Why did you choose the solution at hand?
Once you answer these questions, you’ll have a better idea of what the case study should contain.
Sales Pitch or Convince People That They Need Your Product/Services
It could happen that people understand how your product works but don’t recognize its potential benefit to them. The same goes for your services. When you present projects on the website you are initially giving your target audience a sneak peek of your work. Why not make it slightly sales-y? Introduce to the visitor the key benefits of your product or service, by using relevant information for them. Paint a vivid picture of what they’ll miss if they don’t get your product/services. Address and eliminate objections and reservations your potential clients might have.
Don’t forget to reflect on the quality when presenting projects, as this is a rather effective selling point. Competitors might offer the same service, but not the same quality. Reflect on the quality of the product in your presentation of it.
Do When You Present Projects on the Website: Play With Words
Use metaphors or puns. Puns are a great way to attract attention because they wrap a message in a familiar concept. You are giving visitors something they recognize and are linking it to your own message. Wordplay can be used to explain a concept quickly and convey familiarity. Metaphors help us understand the world around us and make sense of unfamiliar things. Abstract ideas such as the reason why your product/service is so special could also be easily explained with the right metaphor.
Do When You Present Projects on the Website: Trigger Positive Emotions
We all know that emotion is a necessary ingredient to almost all decisions. While most people believe the choices they make result from rational analysis, that is not necessarily true. In reality, emotions are the main drivers in the entire decision-making process. Focusing not on the product/service itself but on the emotions that come with it is a clever strategy. Clients might have plenty of options, but if you sell them the right feeling, they will be easily convinced.
Do When You Present Projects on the Website: Include Customer Reviews
Having client reviews on your product page is essential. According to a recent survey by BrightLocal, consumers read on average 10 customer reviews before they feel like they can trust a small business with their purchase.
Why do clients care what random strangers think? Because social proof is a powerful psychological motivator. Before you take a leap and buy something, you like to know that others have done the same and that they had a good experience.
The reviews on your website can give your prospective clients the extra push towards you, without you doing much work.
Over to You
So, what have we learned on how to best present projects on the website? One aspect you shouldn’t overlook is the design. Whether you are selling a gadget, software, service or else, your presentation has a direct impact on people’s first impression. And on the web, where people can leave your website with a mouse click, this first impression is crucial. Your website should always look appealing and be functional. Use sketches, detailed illustrations or vivid photographs to communicate your message. Together with thoughtfully written copy, this presentation could well be the most important asset on your website.