Not every digital product designer manages to find that sweet spot between user-centered solutions and a design that has a unique, personal touch.
Enter, Marco Rodrigues.
Marco is a digital product designer with over 12 years of experience designing digital products. He’s helped numerous teams create great UX and UI designs.
His solutions are always capable of representing a certain brand in the best light possible, while at the same time achieving high levels of user-friendliness in order to accommodate the needs of end-users.
So let us tell you a few things about him.
Marco has been accreting his 12+ years of tangible digital industry experience through hard work, thorough research and devotion. He’s worked both for agencies and as a part of in-house teams. All in all, Marco has been designing and shaping the experiences of users in a wide range of products worldwide.
His projects include an online casino brand and an app that helps people gamble responsibly. At least, that’s what stuck out to us! And there are many other cool things we can learn from Marco and his accomplishments. But first, let’s see how this digital product designer started out.
Designing The Digital Product Designer
Rodrigues studied digital design at the Centro Universitário FIEO college in São Paulo, Brazil. This period really helped him lay the groundwork for later success. But he also sought something more than just college education. So he obtained a certificate in UX Management. Marco also boasts a Diploma in Advanced Web Design Course.
Marco’s initial professional step was working as a junior graphic designer for various agencies in Sao Paulo. He soon moved onto a digital designer position working for a strong Dublin-based company RMG Dublin, which is where he honed his UX/UI skills.
Then, he worked at Game on Media as a creative designer and subsequently as a design lead. Marco stayed at Game on Media for almost 7 years, creating highly functional UX and UI solutions for online bingo and casino platforms. This is where he built and implemented UX practices, developed high-performance teams and collaborated with them on delivering great design and products.
Currently, Marco is a Deputy Head of CX & Design at BNP Paribas Securities Services in Dublin.
Versatility As The Basis For Great Product Design
The secret to creating highly functional digital solutions lies in versatility.
Take Rodrigues as an example. Marco is a multi-faceted designer who tackles multiple spheres of the digital world daily. Some of these include UI/UX design, interaction design, prototyping, user research, usability testing, and motion and graphic design. He also has strong technical knowledge and front-end development skills including Responsive HTML5 and CSS3.
It is this convergence of different skills that makes Marco so successful.
Research, Collaboration And Understanding The Product
What are the prerequisites for developing solid and intuitive digital design solutions? If you ask Marco, it’s thorough research, streamlined collaboration and a deep understanding of the client’s product and/or service.
Effective user-centered digital products are not easy to develop. One must perform hefty research and a deep analysis of the market and the product’s target audience. Only then will you truly comprehend the product’s main selling point and how you can make it more accessible and enticing to the end-user.
As per Marco:
“…from concept to final release, I love to dive deep into the user journey to ensure design decisions are well informed by data. A big believer in the power of collaboration, I love to work with other teams to bring the best on products.”
Now let’s see just how well-thought-out Marco’s research process really is. First, Marco thoroughly interviews customer support representatives and combs through the recordings of user interactions. He does this in order to glean actionable insights and get a firm grasp of what needs to be improved UX-wise. It is this direct look into how the customers use a product that helps him figure out where the room for improvement is.
Marco’s Digital Presence
You would think that a UX designer would have a superb website. And in Marco’s case, you’d absolutely be right.
Marco’s website is succinct and without clutter. Marco really uses his website to showcase his awesome achievements. The information on his website is easy enough to digest. And yet, the UX design is so clever that you can’t help but continue scrolling and check Marco’s projects out.
Not only that – Marco isn’t afraid to make his website personal. And the links to his social media are there, too. Then it’s no wonder that he chose the .ME domain to present himself to the online world.
The Best Designs Are Yet to Come
Marco Rodrigues works hard on building his personal brand and we’re proud to have him as a member of our .ME family. His career has been an eventful one and his experience gets richer by the day. Even so, we are sure that this digital product designer is yet to surprise us with his best digital designs.
We cannot wait to see what he does next.