Digital tools and traditional art don’t have to be dichotomies. In fact, novel technologies can help artists convey their ideas in amazing ways.
And the example of Nihad Nadam, the impressive guy behind nihad.me, proves this 100 percent true.
Nihad is a Dubai-based multi-disciplinary visual artist and creative strategist. He specializes in digital calligraphy, design, branding, and digital marketing.
So, let’s see what this multitalented .MEr is all about.
Who Is Nihad Nadam?
Nihad Nadam is a visual artist, creative strategist, and marketer based in Dubai. He has an impressive experience of over 23 years in the creative and marketing sectors. Throughout his versatile career, Nihad has worked with organizations across various industries.
And his client portfolio is pretty impressive indeed! Nihad worked with some of the world’s most renowned brands. These include Adobe, L’Oréal, BMW, McDonald’s, Coca-Cola, NIVEA, Crowne Plaza, and NYU. And the list does not stop there!
Nihad Nadam is a true multipotentialite. He experiments with art, creating the best branding and design for his clients.
Nihad offers a vast range of services. Some of them include:
- Graphic design
- Calligraphy and typography
- Corporate branding
- New product launches
- Project management
- UX/UI design
- Content creation and management
- Corporate wellness
An Creative Digital Arabic Calligrapher
For decades, visual artists have been seeking novel tools to convey unique ideas. And technological advancements have contributed to the development of avant-garde art.
Advanced tools enable artists to go beyond conventional art. With the help of web & graphic design and a myriad of digital tools, they can deliver immersive and engaging experiences.
The example of Nihad Nadam proves this.
From Nihad’s perspective, you don’t have to choose between digital technologies and art. He sees the two as inseparable forms that intertwine and complement one another. This is best seen in his use of digital tools in Arabic calligraphy.
Digital Arabic Calligraphy: Fusing Digital Tools And Traditional Art
Arabic calligraphy dates back to the beginnings of Arab literature. Originally created to make handwriting easier to understand, Arabic calligraphy has become a unique form of art that earned global attention.
This is not just about neat handwriting and nice letters. As a delicate form of art, penmanship should convey grace, calmness, and harmony with every letter and word. The fluidity of the Arabic script gives infinite opportunities for artistic impression, and Nihad Nadam uses its potential.
Nihad finds his comfort and happiness in digital calligraphy. This gifted artist creates the most enchanting digital Arabic calligraphy. He turns it into various forms of art, including logo design, Arabic calligraphy tattoos, and more.
Nihad emphasizes on his website:
“Digital Arabic calligraphy is what I’m good at and what I love to do”.
Developing A Career As Digital Arabic Calligrapher
Nihad Nadam worked on many projects that built his digital presence and brought his art closer to his audience. So here are some of them.
The Arabic Names Project
Have you ever tried to write your name in Arabic? Or maybe you want to honor your loved ones by tattooing their names? Or use your Arabic name as your personal brand’s logo? In any case, you can head to the namearabic.com website.
Nihad started the Arabic Names Project back in 2011 as a part of his digital Arabic calligraphy services. In collaboration with Winsoft International, he designed two tools – the Arabic Typography InDesign plugin and the eMashq digital Arabic calligraphy tool.
The idea was to write Arabic names in neat Arabic calligraphy to show the beauty and full potential of this art. As Nihad said:
“The goal of this project is to design the largest possible number of names with Arabic Calligraphy, the first goal was to design and publish 1000 names, it was accomplished in 2015, and I’m still designing names till now”.
eMashq: An Online Arabic Calligraphy Tool
If you want your name written in gorgeous Arabic calligraphy and yet don’t want to invest time in hiring an artist, eMashq may be perfect for you.
eMashq is a web-based software that enables an instant creation of Arabic calligraphy designs.
The tool allows users to write their names in authentic Arabic fonts and language standards. eMashq also allows users to choose from a wide range of fonts and styles, as well as adjust the design to their needs.
Personal Branding As The Key To Success
As a marketer, Nihad also understands that his potential clients are curious to learn who is hiding behind his brand. They want to know why they should trust him and choose him over others.
That is why Nihad relies on many digital channels to show his skills and industry credibility. So here are a few invaluable lessons any creative strategist, artist, web designer, or solopreneur may learn from him:
- Personal branding starts with a personal website. Yes, Nihad does have Facebook, Twitter, LinkedIn, YouTube, TikTok, and Pinterest. Even so, social networks are just a fraction of his online presence. Building a gorgeous website was Nihad Nadam’s opportunity to showcase his skills.
- Turn a website into an online portfolio to build trust with the audience. On Nihad’s website, you can learn about the projects he has worked on, from digital calligraphy to website design.
- Use social proof to gain potential clients’ trust. Nihad’s website shows the logos of his most renowned clients. That way, he builds trust and invites us to be in such great company. He also publishes case studies, showing how his work helped his clients meet their goals.
- Consistency is critical. Nihad has established a recognizable and memorable personal brand. So, his brand elements (logo, graphics, and tone of voice) look the same across all online channels.
Building Credibility By Disseminating Knowledge
Also, a good way to put your work on your audiences’ radars is to educate them. That is exactly what Nihad Nadam does. He uses digital channels to share his wisdom and establish himself as an authority.
On his website, you can find the most common Arabic names and how they are spelled. There are also a lot of details about the Arabic alphabet and Arabic calligraphy styles.
And if you want to learn more about digital calligraphy, head to Nihad’s YouTube. There he shares helpful, step-by-step tutorials on digital Arabic calligraphy.
Nihad Nadam creates amazing works that combine digital tools and traditional art. Through digital calligraphy, design and marketing, he built online presence for hundreds of brands.
What’s more, he built an authentic and trustworthy personal brand. And all of his online channels work in a harmony. Thus does Nihad showcase his skills and talent in the best way possible.
So, we could not be happier that Nihad Nadam chose .ME as his online home!