Raoul Korzuschek: Freelance Designer Who Creates User-Centered Projects

The design industry is crowded with creative experts and innovators. Therefore it is very difficult for freelancers to find their place in the sun. Being a talented designer is a great start, but creating a powerful and long-lasting impression that engages your prospective clients is what’s going to take your designer’s career to the next level. How to break conventions and push creative boundaries? How to really stand out as a freelance designer?

Maybe this will help you. One of our .MErs might have the right answers. Let’s find out how Raoul Korzuschek succeeded in this challenging, inspiring, and lucrative industry.

UI And UX As The Core Of Superb Design

Raoul is a senior freelance designer specializing in UI and UX, with extensive knowledge of product design and web design. For over 10 years he has designed digital products being self-employed for over 7 years. He is based in British Columbia, Canada but has numerous clients from all over the world. In Raoul’s words, he is in constant search for “uniqueness in a brand’s personality, which he translates into creative key visuals that stand out from competitors”. 

Raoul designs user-centered projects with UI and UX in their focus. How does his creative process flow? How does he build and maintain a relationship with clients? Which steps in his career led Raoul to establish a brand name in the industry? And, what stands behind his visual identity and the values ​​he offers to clients so exquisite?

Rule No. 1 For Freelance Designer: Communication Through Design

It is wide-known that design is a language that communicates. Good freelance designer creates and chooses visual elements to send a compelling message. Expose your audience to your visual style persistently and consistently. By sending coherent and appealing messages to viewers, they will become more familiar with your work and your brand. Only through a combination of versatility and consistency will you build a recognizable style and your own “visual poetics.”

When you establish a connection with your clients, Raoul’s advice, which he shared on his website, is to work closely with them in order to elevate their products. He finds communication a key to successful projects.

Rule No. 2 For Freelance Designer: Portfolio Represents Your Creativity

If you’re trying to become a freelance designer, you probably already know that you need to somehow showcase your previous works when you are looking for clients. A design portfolio is your resume of samples, a powerful tool in your arsenal, used to show your experience and style. You need to compile all your accomplishMEnts in one place. Once you create it, you also need to curate, plan, organize, design, personalize your portfolio, and regularly update it.

Rule No. 3 For Freelance Designer: Research And Understanding Of Users’ Needs

Even though design offers a lot of space for experimenting, don’t lose sight of the big picture and go through all the stages required.

Raoul’s creative process looks like this: he goes through research and makes a strategy, so he can come up with UX and concepts. It is followed by shaping the UI and design system. After that comes prototyping and iteration. To make sure that your design is both aesthetic and functional, you need to rely on testing. Once you complete usability checks, you can now say that the design you’ve created is successful in the mutual satisfaction of both clients and users.

Rule No. 4 For Freelance Designer: Smooth User Experience

As you can see from Raoul’s freelance designer website, the user experience he created is clean and simple, with elements of motion design, and the page is easily accessible and smooth to navigate. The colors are calm and harmonious, the composition is consistent, and all the sections are well-organized and easy to find.

His website is telling a story! Every service is explained and supported by a case. What is more, it is interactive and educational. All the projects displayed are followed by how he explored the idea, what decisions he made, and which methods he used to express the brand’s values.

Rule No. 5 For Freelance Designer: Persistence And Staying Ahead

Carve out your own style, but it is crucial to stay up-to-date and develop your skills in this tech-savvy and trend-heavy niche. Demonstrate your digital capabilities cross-platform, never stop evolving, and spark your own curiosity.

The more disciplines you master, the better. So, besides user interface and user experience, Raoul is also skillful in animation, art direction, branding, and strategy & concept. With this kind of interdisciplinary approach and integration of knowledge, the whole process from research to final design is more thoughtful.

Wrapping Up

Only comprehensive research and a deep understanding of users’ behavior will help you create a top-notch design. Make a timeless UI and functional UX. Boost your portfolio on your personal website. What is more, connect with your prospective clients, build your brand awareness, and send consistent messages through all channels available. And remember, not only skills in visual and digital design but loving what you do and managing to be your own boss is what makes a great freelance designer.

Those were the tips for paving your career path in the design industry. It’s time to get the ball rolling with personal branding, working on your exceptional design portfolio, and building a strong online presence, so you will succeed as a freelance designer in no time.

And if you would like to cooperate with Raoul, he is available for remote projects and more than happy to hear your requirements.