After separating from Serbia in 2006, the country gained .me – the perfect domain for the social media generation.
“From the beginning it was clear that .me would have its share in the market,” said Predrag Lesic, executive director of the .me registry in Montenegro.
That share is now huge.
Since going live in 2008, more than 320,000 names have been registered, making it the fastest selling debut top level domain ever.
“It’s short, personal and popular – with names like youand.me and whatabout.me.
“It’s being used more than ever as a call-to-action domain, for example notify.me.”