Having a passion for what you do certainly makes all the difference when it comes to the success of your business. It makes you excited to get up in the mornings, it challenges you and keep you curious, above all – it keeps you going through the rough times!
Passion is exactly what put the fabulous duo of Amanda Moore and Trisha Wilbanks in the top 5% of wedding professionals in the U.S! Amanda and Trisha started
Today, as part of Rose Glow Beauty team, they provide bridal, editorial, print, and special occasion makeup application and event hair styling. Their hard work and mission to help their clients feel beautiful won them the Couples’ Choice Awards for 2016, 2017, and 2018 – three years in a row!
Recognizing the Need for Service Excellence
Amanda and Trisha identified a multilayered need – their clients want to look their best on special occasions, want to place their looks in the hands of professionals, and want to be pampered along the way.
With eight years in the beauty industry, the team behind Rose Glow Beauty knows exactly how to deliver on their promises. Today they provide services to clients in South Carolina, Georgia, North Carolina, and Tennessee.
The well-deserved awards are a recognition of the team’s efforts to keep up with the latest trends in the beauty and bridal industries and provide the best possible service to the couples for their special day. Also, they take pride in the fact that they love to spoil their clients by using modern airbrush makeup application techniques and kits.
Building Your Online Presence from the Start
When it comes to their online presence, Rose Glow Beauty focused on:
Bringing those they are trying to serve in the conversation
Amada and Trisha identified a very important trait of today’s consumer – the need to digitally engage with individuals and businesses who they purchase products and services from.
That’s why they decided to create their Facebook and Instagram pages where they engage with their clients. Rose Glow Beauty has built a great followers base who, so far, leave a lot of positive comments. A smart move considering the fact that 91% of 18 to 34-year-old internet users today trust online reviews as much as personal recommendations.
Another proof that they are following the being-on-the-same-page-with-the-customer principle can be seen in the number of ways you can book with them. Their prospective clients can choose the communication channel they prefer: phone, email, Facebook, or Instagram. Online booking is also possible through their website RoseGlowBeauty.ME.
Showing the clients it’s about them
Instantly, you can see that Amanda and Trisha’s goal is to provide a special, tailor-made experience to their clients.
We can see photographs and personal stories of people celebrating their special occasions in their portfolio. Their message says it is their “…most important duty to enhance your beauty and make sure that you feel like the best version of yourself for ANY occasion.” It’s about the client, their special day, and the attention they want to receive.
Using a .ME domain serves to accentuate that message and directly appeal to their customers as it creates a call-to-action out of their brand name. The RoseGlowBeauty.ME has become a statement-like domain designed to get an immediate response and create an instant association between the rose glow type of beauty and the person reading or hearing it.
What we’ve learned from the team
It seems that Rose Glow Beauty is a great example of how small business can manage to meet the needs of their consumers via digital technology.
Having a valuable and informative website and active social media profiles helps their business appear more credible and trustworthy because consumers expect companies to have a web presence. Therefore, invest the time and effort necessary to grow a proper online presence and the benefits will be well worth the effort.
Also, make sure to choose the right domain name – after all, it’s the first touchpoint between your brand and your customers!