If you’ve visited any larger conference or event in the last few year, chances are that you’ve come across a social wall somewhere. Sometimes it’s called a wall of tweets or simply a social media feed, but this way of showcasing content that’s relevant to the event is one of the best things you can do to step your event game up.
When it comes to these walls, few are as good as SocialWall.ME, the world’s first smart social wall that’s fully customizable, smart and incorporates Facebook, Twitter and Instagram to your feed – so you can go live on all platforms!
Social media wall can be really appealing for both smaller and larger events, and a lot of event organizers will flock to software that does this without really giving it much thought. Still, you can heed a few pieces of advice if you want to make your social wall the best that it can be, and we got you covered with the few basic tips.
Know Your Hashtag
Okay, so the way these things work is simple: they “grab” all of the posts that have the same hashtag and send them to the wall. This, of course, means that you’ve done research on your hashtag, but some users simply speed through this part of the process. This is extremely important because if you don’t at least type the hashtag inside the social media before you’ve gone live, bad things can happen.
The least of your concerns can be the random posts about things that aren’t event-related and well, you can imagine the worst.
Our advice is to create a new hashtag and check it out thoroughly. It’s better to have a slightly longer one than something bad, right?
Know Your Speakers
My biggest gripe with conferences is that it’s hard to find out the social media handles of both the conference, the people speaking and other important things. That’s why it’s a good idea to make a list of all the important handles and names so that the people can tweet at them with ease, thus making your social wall better.
We don’t even need to tell you that your speakers will be happy as well!
Know Your Audience
The worst thing that can happen to a social media wall is the lack of content. An empty wall just makes everything look slightly depressing and bad, so you need to make sure both the people in the audience and the ones at home ( if you’re streaming) know what the official hashtags are a few days ahead, so that they can know that they can use it to end their posts on social media.
You can easily incorporate this into the branding of the event or the promotional materials, and it’s really not much work at all. It will surely make your visitors happy, though!
The biggest thing about social media walls is the need for their moderation. The easiest thing to do is to find a person to moderate your social media wall, so that you can eliminate all the tweets that aren’t welcome on your wall. Moderating the wall well is an interesting task, as you need to know what tweets and posts to publish, and what are the ones that aren’t appropriate.
Get Good Software
Of course, your social wall is only as good as the software that makes it tick, and that’s why you really need to go with the best ones available. We can say that SocialWall.ME is a great choice, simply because we’ve seen it work on the Next Web Conference.
SocialWall.ME made the social wall of the conference as well as some other analytics possible, and it has a whole range of features that will make your conference wall the best you’ve ever seen, thus making it the smartest social wall app to date. The designs of the wall can be tailored to whatever you need, and the features we’ve seen on The Next Web Conference ranged from the follower numbers of the speakers, to their latest tweets, retweets and all sorts of cool info besides the original Wall of Tweets. It was great, is what we’re saying.
One of the standout features of Social Wall is that you can collect streams from all the biggest social media channels in one place: Twitter, Instagram, Facebook and even Slack. This way you’ll have the best coverage of your event on all of the best social media sites, and make the wall more interesting than just posting tweets.
There’s also the possibility to make the wall your own with in-depth customization options for those who like to get under the hood. For others, there’s tons of templates and styles to suit every event. SocialWall.ME has been used by Heineken, Renault and other big companies to supercharge their events, so why not use it for yours?
Social media walls are really everywhere, and choosing the right one can be a drag, but SocialWall.ME has everything you might need – and more. That’s precisely why it’s our app of choice when it comes to managing social media walls on events!