For most modern companies, a website or blog is the most efficient resource for online growth. However, just by building one, you can’t expect your audience to come in flocks.
On the contrary, gathering the audience is a process that never ends and that is definitely most complicated at the beginning. Given the complexity of Google algorithm, you can’t expect your website to be found in search right upon the launch; sharing via social media won’t work until you’re connected with the people in the industry and even those you attract would hardly come back to your website if they find its content or design repulsive.
This is why you need to ensure all these aspects are optimized at the start in order to ensure long and successful life of your website.
All about usability
Studies suggest that 94% of your visitors’ first impressions are related to design. This means you have only a couple of moments to impress them and encourage to stay on your website.
A user friendly interface, by its definition, is the evaluation of the overall user experience. Preferably, the design should be easy to learn and engaging for visitors to stay on your page. On the other hand, you should also get familiar with User Centric Design, which is a form of a development concentrated on each step of the designing process.
The first thing that you have to embrace and implement is consistency. If you are designing your website in a certain fashion, that style should be honored in every single section. Meaning, the style and performance of the navigation buttons for example, should be the same on every single page of your website. You shouldn’t expect from visitors to look for those clickable options for too long, so make them as obvious as they possibly can be.
Count on the fact that users will come in all shapes and sizes. This means that some of them will get lost inside of the website sooner than anyone would expect. Make that navigation bar always visible and present, with obvious direction-finding options and keyboard shortcuts. Even colors are a decisive factor for converting users into visitors, so take that into account as well.
Keep everything simple. The easier it is to navigate, the quicker the page loads, the bigger your chances are to convert users into subscribers and regulars. Be advised that a visitor will rarely stumble upon your website, or click on it and get on your page through a banner – there is literally a 0.1% chance that that will happen. That means that once a person is visiting your presentation, he, or she, got there through a search engine, and is already interested in some form of a service or a product that you are dealing with. It is up to you how friendly your relationship will get from there.
On site SEO
When it comes to optimizing your website for search engines, there is a set of recommendations that can help you make your pages Google-friendly. Of course, the underlying goal is to focus on creating excellent experience for your visitors, which is the only thing Google takes into account when deciding how to rank your website.
Starting from a clean code and intuitive navigation structure, you need to optimize every element according to the expectations of both users and search engines. Moreover, all pages need to have enough informative content, preferably with 2-3% keyword density. Of course, this doesn’t mean that you should stuff your content with random keywords; it’s rather a guideline you should try to follow.
Now, there are many other elements including images, meta titles and descriptions that you need to optimize, but you must remember that you’re doing all this for users and not search engines. The purpose of outbound links, for example, should be to direct your visitors to additional useful content related to the topic. The fact they also help Google comprehend what is your page all about and rank it higher in search for a specific term is then an added benefit.
In simple terms, the more time you spend adapting your website to your users, the quicker it will get traffic. Here is a thorough example that will help you to understand the influential factors, and how to design them in a manner so that your online presence gets likes from both visitors and Google as well.
The last piece of advice is to stay relevant at all times, and even when you are not staying relevant, you need to stay trendy. This means that you should carefully choose what to post about on your website blog, and on your business social media profiles. Cautiously decide what to write about in your event coverage, and always tend to report about remarkable news.
Staying in the spotlight will help you engage your visitors, but it will also, again, help the Search Engine track your positioning. If the search engine “realizes” that you are posting daily, it will pay more attention to you. If you are a regular contributor to the world of internet, and a valid one, the Google will become a regular on your profiles, and will organize them as often as you post online.
In that manner, always remember to communicate with your consumers and your visitors. Always acknowledge someone’s presence, address them in a positive way, and never engage in quarrels. By doing so, you are not just increasing your brand awareness, but you are also encouraging your visitors to advocate for you.
Shares are what mouth to mouth referrals used to be. The World Wide Web is all about sharing and as a golden rule, and the best piece of advice on how to attract target visitors on your newly born website, is to make it as inviting and shareable as it possibly could be. So stay diligent and relevant, post regularly and precisely, and welcome all who decide to visit your place on the web.