Jimmy Ghazal a.k.a. Techie Dad is a blogger and communication expert from Lebanon with an array of roles. As he puts it, the purpose of his blog techiedad.me is to share his experiences and learnings on a personal and professional level.
As you might have guessed, the name Techie Dad reflects the fact that he has always been a huge fan of technology and that today he is a very proud father of two.
Now, let’s take a closer look at who is the person behind this awesome .ME domain.
For an innovation director, university instructor of media studies, a public speaker and a mentor in the Lebanese tech startup ecosystem, it is easy to see how managing his digital presence and personal brand is imperative.
The best thing about Jimmy’s brand is that it appears that everything he’s doing is conducted with a certain ease. It’s like a natural extension of his life and work online.
It seems like a lot of people recognize and appreciate what Jimmy is sharing – more than 15000 people across social media, to be exact.
With over 11000 followers on Facebook alone, it can be said that he is one of the influencers in the Middle East and North Africa (MENA) region.
Ghazal also makes frequent appearances on national TV and some of the videos can be found on his YouTube channel.
With over 20 years of experience, he has helped many regional companies with their digital presence and brand perceptions by working as a communication expert in various leading positions.
As an instructor, he shares his insights with the students of the American University of Beirut and the Lebanese American University. What’s more, he is an Advisory Board member at the Faculty of Arts and Design and Notre Dame University.
Also, as a keynote speaker, he can often be heard at conferences in the region, and as a mentor in the Lebanon tech startup ecosystem.
He is the founder and the creative advisor of a business and innovation advisory agency called Mindlab which helps companies improve the experiences and perceptions of their brand.
Today, he’s a strategic consultant for one of the largest retailers in Lebanon and also the Innovation Director and Group Digital Director at M&C Saatchi MENA.
The communication expert
One of the biggest values of a blog like techiedad.me is that every article and post is written from a personal perspective and offers unique insights.
Through each post, we see a part of Jimmy’s personality, interests, and professionalism. Thanks to his extensive experience in branding, advertising, and communication, Jimmy covers industry-related topics that provide value to his readers.
He offers expert observations, personal experience, talks about the latest trends and news from the industry, and also doesn’t shy away from discussing serious social matters.
All of this has helped Jimmy establish himself as a thought leader who provides well-argued and concrete answers to specific topics which is how bloggers build authority and elevate their brand.
One marketing- and branding-related subject that he feels strongly about is the ”Experience is the New Marketing” where he speaks about the challenges today’s brands are facing. As he says in his presentation, companies can amplify their brand perception by creating positive and emotional brand experiences that meet customers’ expectations.
Apart from innovation, branding, advertising, arts, and tech reviews of various mobile devices, cameras, and gadgets, this blogger from Lebanon likes to talk about and share positive and inspirational stories about talented individuals from his country and promote positive values and attitudes in the region.
A huge part of his (online) identity is being a father of two kids. As a proud, kind, and loving parent, he also shares his views about child-related topics and his genuine concerns as a parent – from UNICEF’s End Violence Against Children Campaign to the impact of gaming on children in PUBG & Fortnite Guide for Parents.
Blog’s visual appeal
Naturally, at the end of each post, there are social sharing buttons which can help with reaching more people more easily. Although Jimmy uses his website as his brand’s main platform, we can see that he reflects the same messages accordingly across all his channels.
The simple and intuitive design of Techie Dad’s website enables visitors to easily navigate the blog. Having an interesting and consistent visual identity is one of the keys to personal branding which, when paired with great content, leaves a lasting impression on people and makes them come back for more.
The Jimmy Ghazal section of the website displays information about his career and personal interests, while the home page offers easy access to Techie Dad’s social media channels and contact information for visitors to get in touch and discover his content on different platforms. Boosting his social presence certainly helps Techie Dad create a trustworthy and recognizable personal brand.
Great personal brands are created when individuals share their expertise and experiences in a way that relates and resonates with the audience. Moreover, personal websites support the development of a personal brand and help individuals establish credibility, connect with potential associates, and attract a wider audience.
Expert bloggers like Jimmy Ghazal from techiedad.me are a fantastic example of successful personal branding recognized by thousands of people because of the value he provides – a perfect combo of expertise and personal interests which shows the person behind the .ME domain name.
So what is there else to say, then take a page from this communication expert dad’s page on personal branding!