｢INFOGRAPHIC｣ Personal Branding for Professional Success

By introducing the image of a big, jolly, white-bearded man in a red and white suit as a part of its 1931 ad campaign, Coca-Cola Company has forever changed the face of Christmas all around the world. Corporate branding helped shape the modern day perception of Santa Claus, but also of Coca-Cola as a brand.

When you hear of Coca-Cola or see the silhouette of their bottle certain emotions, ideas, and images come to mind. You think of “happiness in a bottle”, polar bears, or big red truck – everything Coca-Cola became sinnonimous for over the years. The same way, when someone hears you name, they connect certain images, values, and ideas with your name – that is what makes your personal brand.

With the arrival of the digital era, personal branding has been elevated to a whole new playing field. Besides building your brand offline, you have to keep in mind your online footprint. More than 80 million people are Googled every day, and one of them may be you.

Building your brand must be deliberate and strategic, which by default means that there are some stages you will have to go through. Those stages are defining who you are and what you do in an approachable way, designing your personal brand to stand out and finally delivering your personal brand so that you make a big splash.

One’s Digital DNA gets defined when endless pieces of web activity, of engagement, of usage, of content or other defining elements are generated by a single individual. Some key parts of a person’s digital DNA are business networks like LinkedIn and PairUp, personal blogs and websites, as well as microblogging communities such as Twitter and Tumbir.com. But more about that and the stages of building your personal brand in our infographic. 🙂