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How to Choose a Perfect Domain Name


By Sanja Gardasevic, January 29, 2015

Your domain name is the equivalent of your Internet ID, and you want it to be presentable. So let’s make sure it is!

Good domain name can help you build a brand that people will remember and keep coming back to. Whether you are in a need of a domain name for your personal web presence, you company’s website or your local community, your URL is very often the very first message you send to your visitors.

That is why choosing a perfect domain name can be one of the most challenging aspects of building your personal or corporate brand. You can spend days coming up with a name just to realize it is already registered by someone else. That is why our WHOIS (search box in the upper right corner of this page) should be your best friend. In this blog post we are going to talk about choosing the right domain name so whenever you are struck by inspiration and you think of a domain name you like, check to see if it’s available!

Build your personal brand!

If you want to build your online brand, your domain name is the one of the first things you should decide on, and the most important requirement your personal domain should meet is that it reflects who you are.

I would always recommend using FirstNameLastName.me combination, for a couple of reasons. First of all, if people google you, you want your website to be the first thing they see. Second, this combination is great for both personal and business purposes – it is so broad, and at the same time so specific because it carries your name, that can be a hub for both your professional achievements and things that interest you personally.

If this combination is unavailable, just your first name, your last name or even a nickname you are known for, are great alternatives. What is important is that you use this unique opportunity to make sure your domain name says “This is Me!”.

Now, the next step is building your personal website. If you know what you want and how to make it, great! But if not, don’t be discouraged. There are many free services that can help you establish your online presence in seconds and for free. You can find a list here. And if you need inspiration on how to go about organizing the information you want your personal website to display, you can check out these personal website examples:

http://www.nickmacario.me, www.fabiano.me, http://www.danselden.me, http://www.davidhuerta.me, http://joannecheng.me, http://thedrawingboard.me/about/, http://lea.verou.me/, www.ted.me, http://tuckermax.me, dannybrown.me, http://www.steverubel.me, http://www.michaelleander.me, www.stu.me, www.tonyconrad.me, http://hershberg.me/, http://chrisperry.me, http://greghickman.me, http://siddharthchatterjee.me, http://evanthompson.me

Highlight the Me Selling Proposition of your business!

What many people don’t realize is that the question of a good domain name for your business should be raised much before you even start thinking about its online future. The moment you decide how to name your business is the moment when you should start scouting for available domain names. You don’t want you company to be called the same as a random website you have no control of. Believe it or not, a domain name can make or break your business.

It is very important for any business to have a well-organized and deliberately branded online presence. Beside the most obvious – users searching for the reviews of your product or services – your online presence can help you connect with your customers in ways nothing else can. You can use your website to educate them about your products and services, drive your sales, provide customer support, gain valuable input and cultivate meaningful relationships between them and your business.

But a well-designed website with all the right information means nothing if people can’t find it! The key feature of your business domain name is memorability – the more memorable, the more chances to be re-visited. What makes this online memorability? Three things: length, a right domain name extension and call-to-action.

#1 Keep it short and simple! A short domain is, by default, easy to remember and perfect for sharing across online and offline social media – it saves characters on Twitter, fits on your business card and spreads rapidly via word of mouth.

Also, try to avoid hyphens as much as possible. Too many hyphens can make your URL seem like a spam. What would you cay if someone told you to visit www.divorce-quickly-boston-lawyer.something ? I am imaging a flash website with lost of paid ads and viruses attacking my computer. So please, make it easy to spell and easy to type.

#2 Make your domain name extension work for you! It is very important that you choose the right domain name extension. If you want your company to rank high on search engines globally it is important to look for domain name that allows that. Even though .ME domain name is by origin a country code TLD (ccTLD), in 2009 Google permitted geo-targeting of .ME domains, which enabled them to rank well all over the world like any standard generic TLD (gTLD).

#3 Create a Call-to-Action! If you make it just right, you can use your .ME domain extension to create a call-to-action. Just try to forget addresses such as Advise.ME or even those including newly coined words such as Themify.ME!

Aside from using .ME domain as a name hack or a call-to-action, just having that “ME” in your web address signals your commitment to your users and desire to make your products and services as personal as possible.

Here are some examples of businesses that did it right with their domain name:

about.me, ID.me, Super.Me, branded.me, TourVia.Me, Mash.Me, Bunkr.Me, Coach.me, Ekipa.me, Scan.Me, outgrow.me, Rooms.me, Sling.me

Build a community around your idea!

There is power in Internet communities. The Internet itself is a big community after all! But there are millions out there, from big ones like Deviant Art to smaller ones that number a couple of thousand members, like Cat Lovers Australia. They all have one thing in common – their purpose is to allow people with shared interests to interact and pursue them.

The same as with business, if you want to take your community online and connect with people, you have to make it easier for people to find you. Meaningful web address goes a long way. Just by hearing or seeing your URL people should be able to guess what your community is all about, and preferably, want to find out more. That’s why you should make sure to incorporate carefully selected keywords into your domain name. If you want to build a community of mom bloggers, then “mom.me” is perfect choice, if you want to promote your book club, consider “bookclubdenver.me” for example.

There are many communities that recognized the advantage of having a .ME domain and we are very proud to have them as a part of .ME family:

fav.me, etsy.me, tearaway.me, reset.me, see.me, mom.me, golearn.me

So you see, your web address is a big part of your online presence and online brand, which is why you have to be careful with it. Whether you use it for personal branding, your business or your community, you have to make sure that your domain name is memorable and that it carries meaning!

And by now, I am sure that you have an idea of a domain name you would like to call your own, so don’t wait! Check if it’s available in our WHOIS box and register your .ME with one of our accredited registrars.

 


Author:

Sanja Gardasevic

Sanja is a passionate traveler and learner, always searching for ways to share her knowledge and broaden her views and skill set by working on multidisciplinary projects. You can find out more about her on www.sanjagardasevic.me

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3 responses to “How to Choose a Perfect Domain Name”

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