In line with today’s mobility-is-key philosophy, most users browse news, blogs and webpages on their mobile devices.
And nobody wants to spend ages waiting for a web page to load. Especially when they are always on the go, having just enough time to take a quick glance at their mobile device before they are off to another project.
It soon became clear that the mobility comes first, and that most browsers and websites are not optimized enough for mobile devices. Intrusive advertisements that take up the entire screen, poor responsiveness due to too much site resources being loaded, and slow internet speed are just some of the reasons why Google launched its AMP (The Accelerated Mobile Pages) project.
The core idea behind Google AMP is making it possible for site owners to create web pages and ads that can be delivered quickly and consistently across all mobile devices. You have probably already visited an AMP page without even realizing it.
Have you ever noticed a lightning bolt next to your Google search results on a mobile device? Well, that is an AMP page – a web page specifically designed for mobile devices.
AMP content delivery network
AMP pages don’t load directly from the site you are trying to visit, but from Google’s content delivery network for AMP documents. It is called AMP Cache and it automatically updates all AMP documents every 15 seconds. This means that even if a site goes down, you will still be able to access it because AMP will cache the last working version. The system is set to validate that the page works and that it doesn’t rely on external resources.
Who is it for?
AMP’s design works best for web pages that showcase mainly written content with just a few images, so it’s ideal for news articles. Due to its limiting factors, its not suitable for highly interactive websites like the ones we may see on our desktop devices.
The publishing industry is constantly trying to catch up with the rise of mobile users. Up until recently, most publishers used the same code for desktop and mobile versions of their website. The main reason is that it usually takes time and money to rewrite the code and truly optimize a website for mobile consumption. However, AMPize.me proved to be a powerful ally, since it provides an easy and affordable solution.
AMPize.me is a software solution developed by WebTales, a French startup whose idea is that fast, reliable, and cleverly designed sites shouldn’t be reserved only for companies who can invest a lot of money. AMPize.me combines AMP and cloud technology and adopts the Progressive Web Apps (PWA) approach to bring an app-like experience, expected by today’s mobile users. In addition, a clever use of .ME domain enabled the developers to create an easily recognizable, personalized software name that sticks.
What can AMPize.me do for you?
If you are wondering how exactly AMPize.me can help you create a user-friendly mobile version of your website, let’s have a look at some of its key features:
Boost search visibility
Having your content published in AMP is a prerequisite to be featured in Google’s “Top Stories.” With AMPize.me, content can be published in AMP independently from your website’s platform. You just need to connect your website or data source and create an article page.
If you are seeing a rise in your website’s bounce rate, it might be due to your site not being optimized for the mobile-first experience. More than 50% of users will abandon a mobile site if it takes longer than three seconds to load.
On the other hand, fast loading time, great UX and fantastic content will keep readers interested and engaged with your website. AMPize.me delivers just that, as well as advanced features such as push notifications and offline support. Mobile users will notice the difference and pay you back with a lower bounce rate and increased engagement and interaction.
Consistently fast, reliable and scalable
AMPize.me aims to deliver content as fast as possible and as consistently as possible. Google’s content delivery network has been specifically designed to deliver AMP content with very little latency.
To that end, AMPize.me has been deeply integrated with AMP Cache, a component of AMP that “saves” its own copy of a sites’ content every 15 seconds so that it can deliver it as fast as possible. Whenever you attempt to load AMP content, a request is sent to the AMPize server. The AMPize server then communicates with AMP Cache and all existing content is delivered immediately.
Besides speed, this approach brings scalability to the table, as it can deliver content regardless of the scaling capabilities of the original data-source (i.e., your website).
AMPize.me supports diverse business models and over 120 ad networks and varied ad formats. Paired with its integration with AMP Ads, AMPize.me offers a complete platform for publishing and monetizing content. Publishers can test different ad campaigns and various business models to choose the solution that suits not only their needs, but the needs of their customers as well.
Besides the above-mentioned benefits that are sure to boost traffic, AMPize.me delivers all the advanced features of PWA, such as:
- Push notifications – Interaction with mobile users is made simple with one-time or recurring push notifications, even when their browser is closed.
- Offline support – No network? No problem. The PWA approach adopted by AMPize.me offers offline support.
- Easy re-engagement with content – Mobile users have the option of adding your ‘app’ to their home screen. No download or installation is necessary.
In certain use cases, PWA can efficiently replace a full-featured Android app.
Bear in mind – a fast mobile experience is bound to bring you higher traffic, more engagement, user loyalty and, as a consequence, higher conversion rates. Make this happen by using AMPize.me!