Did you know that trade in counterfeit and pirated goods currently makes 3.3% of the entire global trade? With counterfeit trade being on the rise, no wonder many brand owners are trying to find a way to protect both their products and their customers. Depending on the industry they are in, label.me might be just the thing they need.
What is label.me?
Label.me is a sophisticated digital solution designed to help fight brand piracy and product counterfeiting. Its purpose is to come up with a non-reproducible digital fingerprint for your products, thus protecting you from product piracy.
Label.me offers a service that guards not only brand owners and their products but customers as well. The so-called “chaosmetry” and label serialization enables customers to quickly and effortlessly verify the authenticity of every forgery-proof label. This helps your customers know they are about to purchase the real deal and not a copy. Moreover, the system enables you to keep track of every single product you make. If you assign a label to your products, you’ll be able to track its exact location at any given time.
Pretty awesoME, don’t you think?
Growing the brand by leveraging digital opportunities
Now that you know what the service is about, let’s stop for a moment and appreciate its highly valuable premium domain name – label.me. Short, sweet, memorable, and straight to the point, just as we like it!
Just by taking a quick look at the website, you’ll certainly notice that they did a great job with it. The design is minimal, navigation is intuitive, and the layout is well-structured and logical. Such an approach allowed label.me to focus on what truly matters – their product.
The label.me team used their online space to showcase all the benefits their digital solution has to offer. They created a portfolio of sorts, where you can find out all the important details about the product. Also, they made it easy for inquiring customers to contact the CEO himself and ask for further help or advice. This, in turn, enabled them to establish trust with customers, build a strong online presence, and raise brand awareness.
Also, they made a point to identify their target audience in order to create a smart marketing plan for their business. They segmented their services on the three most important industries and made a distinct landing page for each. Each page is dedicated to that specific target customer and the ways label.me solution could assist them.
That’s a great example of how digital branding should be done!
What does label.me offer?
There are several different industries that can benefit from the label.me services:
The wine and spirits industry
Believe it or not, counterfeiting, illegal refills, and the existence of parallel markets are quite common in the wine industry. The reason?
Without the possibility to check whether the bottle has been tampered with, it’s difficult to notice if it’s a refill. Also, if you can’t track the location of your bottles, they can easily end up on the parallel markets. What’s more, they can even get resold several times.
With label.me digital counterfeit protection solution, this is no longer possible. If you put a forgery-proof label on every bottle, you will prevent counterfeit and piracy from happening. It’s simple – once you have a reliable system to track your bottles you can guarantee their authenticity.
What’s more, customers will be able to identify your products in no time, which builds trust and increases customer loyalty.
Finally, labelling your products enables you to manage the entire production process. You can monitor every stage, from filling, labelling, and packaging, to shipping and the end customer.
The cosmetic industry
Other types of products that often suffer from trademark infringement and counterfeit trade are cosmetic products and perfumes.
Label.me solution helps manufacturers and dealers that operate in the cosmetics industry avoid parallel and grey markets. Once you invest your resources into careful branding and smart distribution, you don’t want to see your products there. However, if you label your products, you are completely in charge of your distribution strategy. You can track your products, monitor the shipping process, and avoid unauthorized product opening.
In addition, the digitalization of your cosmetics products enables your customers to authenticate and verify them via their smartphone or PC. This is especially important if you have premium, high-quality, and expensive products. Your buyers will want to know they are getting exactly what they paid for.
Cosmetics digitalization is particularly popular among cosmetic companies based in Asia, Europe, and North America. Considering that the global online trade is constantly growing, the process of digitalization is expected to grow as well.
eCommerce counterfeit protection
Another area that can greatly benefit from using the label.me solution is eCommerce. This is especially true when it comes to Amazon and other large distribution channels out there.
International marketplaces are susceptible to various trading problems, including selling counterfeit products, shipment tracking issues, illegal refills, and parallel markets. With so many possible threats, finding a way to steer clear from the trouble and protect both your brand and your customers from such illegal activities is essential. And that’s by no means an easy task.
That’s why label.me is perfect for those who want to take advantage of great sales opportunities international marketplaces offer. It will help minimize every illegal threat you brand may face, while helping you monitor the whole retail process.
This will lead to building brand trust and customer loyalty, which will in turn lead to an increase in profits. A true win-win situation!
To sum up
Every company owner faces many obstacles when trying to run a successful business. Having to worry about product counterfeiting, brand piracy, and parallel markets is probably the last thing they want to see on their to-do list.
Label.me is a true lifesaver – thanks to its digital, forgery-proof label, not only will your customers be able to verify the authenticity of your offering, but your products will never face counterfeit problems nor end up on a grey market.
With label.me you can rest assured that you are the owner of your products.