So.ME: What Happens When a Small Business Understands the Power of Online Presence

So.ME: What Happens When a Small Business Understands the Power of Online Presence

Competing with the big players in the tech-driven market is certainly one of the greatest challenges of the entrepreneurial journey today. Small business owners need to be out there –  online – and still deliver a kind of personalized experience that only a business of that size can provide.

The importance of being digitally present can’t be emphasized enough. With 88 percent of consumers who research the products and services before making an actual purchase (whether online or in good-old B&M stores), it’s obvious what small enterprises need to do.

And the businesses from the beauty industry are no exception.

The Beauty Industry: Changes and Expectations

Competing with the big players in the tech-driven market is certainly one of the biggest challenges of the entrepreneurial journey today.

According to Zion Market Research, spas and beauty salons market was estimated at around $128.59 and it is expected to reach a staggering $190.81 billion by 2024. The competition is fierce and small local businesses are using every trick in the book to get prospective clients to notice them.

Speaking of the modern consumer, the process of purchasing anything today is multifaceted because people are looking for so much more than simply buying what they need. We are turning to experiences and personal connections with brands and service providers – and beauty businesses are fantastically placed for this shift.

Over the past decade, the beauty industry has been moving towards health-inspired products and services, personalization, and digital engagement. These trends, that seem to be fueling the growth of this mammoth industry, have been prompted by several things:

  • the rise in awareness about health and positive lifestyle,
  • the need for experiences tailored to personal needs,
  • the need to interact with companies online.

So Me Beauty & Wellness

So Me Beauty & Wellness is a great example of how feeling the pulse of the age leads to success. This premium beauty salon and clinic in the UK started small and, ever since, has been doing a great job at meeting the needs of customers at their salons and providing a memorable beauty experience. Due to their great success, So Me now has six locations in London. They employ beauty professionals and experienced and qualified doctors to guarantee the best beauty and aesthetic treatments.

What they want to achieve is that, after each visit to one of their salons, you feel revitalized, rejuvenated and – SO YOU!

The Power of Online Presence

Investing in digital advancement and online presence can bring your small business a competitive edge. And So.Me is nailing it.

So Me one-stop beauty hubs are meeting their younger consumers at the place where they spend a considerable amount of their time – online.

Numbers support this claim. Back in 2011, over 59% of consumers were already browsing the web for local businesses. And today, 86% read reviews for local businesses online! People that are in need of a certain service go online to find their best option. They look up a businesses, directions, and hours of operation. If your business is not there when they search for it, it’s like it does not exist.

The So Me team recognized an obvious trait of today’s consumer’s behaviour – we turn to the Internet to find and learn more about the goods and services because it’s fast and effective.

Over 88 percent of consumers research the products and services before making an actual purchase.

By providing all information about their services, So Me answers the clients’ basic questions right away. So Me allows their online visitors to schedule an appointment using their booking system and purchase a makeup kit or a gift voucher for a loved one. This way, the platform both provides value for the customers and makes the company operations more efficient.

Choosing a Brandable Domain Name

So.Me one-stop beauty hubs focus on interacting with their younger clientele where they spend a considerable amount of their time – online. They work on their online appearance and have cleverly chosen So.Me to be their domain name and online address.

So.Me domain name immediately communicates business’ dedication to providing personalized service, fit to the unique needs of every customer.

Their brand/domain name speaks for itself and represents an excellent example of a .ME premium domain name in action. The So.Me domain name communicates to the customer the importance of being and feeling totally you. It reflects the personal connection that the So Me Beauty & Wellness team, brand, and service have with their clients. Not to mention it’s:

  • easy to remember: It’s short, which makes So.Me more memorable and appealing to a wider audience.
  • personal: So.Me immediately communicates their dedication to providing a personalized service, fit to the unique needs of every customer.
  • simple: It does not use hyphens or intentional misspellings in an attempt to be clever or creative. While these may seem like a good idea, in reality, they often confuse visitors.
  • a call-to-action: .ME domain directly appeals to their customers by creating a call to action out of the So Me brand’s name.

The beauty business today goes beyond the simple purchase of products and services; customers are looking for experiences and personal connections with brands and service providers. Following these trends means providing a personalized service and providing an integrated and seamless experience online and offline.

Digital engagement and online presence are crucial for any modern business. Start working on the online home of your brand and engage with your customers to grow your business!

Need more help? Just continue reading our blog. 🙂

Author: Goran Bogunovic

Now, you're probably wondering how I got here! Running a marketing agency, educating people about branding, and helping you to develop your own presence online. To understand, you’ll need to follow me @Domain.Me

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